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Get free software Purpose of the business shouldn't be on creating customers, but on retention by keeping them first, organisation second  

web-development The result driven and enthusiastic digital branding agency was brought into existence by Mr. Rachit Chakarwarty, CEO and Co-Founder of iBrandox Online Pvt. Ltd with the aim to offer customized web solutions globally. Since, its inception it has been growing at a faster pace and established a strong foothold in the digital marketing industry. A personality well equipped with the dynamic leadership, creative thoughts, passion and determination has taken the company to a next level of unmatchable success.

Mr. Chakarwarty does not only belief in delivering quality services but also establishing a cordial rapport with the clients. He firmly believes that the purpose of the business should not be on development, but on retention of customers and employees. According to him, clients and employees both are strong pillars of a company. Weakening of one pillar can put the company into a big turmoil. If employees get week then who will bring smiles on customer’s face and if customers become unhappy then who will bring smile on our faces. With a view to drive company’s growth and sustainability, we work towards motivating employees to serve the client’s to the best of their capabilities.


Rachit has given a kick-start to his career by working in various industries pertaining to digital marketing. He gained immeasurable experience of eight years in industries like hospitality, real estate, educational and insurance industry. He has put the skills achieved in building up an exotic digital company, iBrandox Online Pvt. Ltd.

Educational background:-

Graduated from Bristol Business School, University of the West of England, Mr. Chakarwarty had carried out research on ‘Customer Relationship Management’. The business skills and proficiency earned by him have laid a strong foundation for the ‘iBrandox Online’

Idea behind iBrandox:-

iBrandox was created with a significant aim of providing customized digital marketing solutions to its potential end users. There might be numerous digital marketing companies across the world but the strategies and quality adopted by iBrandox is unparalleled. Our proficient specialists equipped with in-depth knowledge and sharp acumen has the potential to deliver top-notch services at your doorstep. After working with various industries, he realized that there lies a huge gap between the clients and customers. Communication gap between the projects managers, development team and the clients, ii) unorganized delivery process, iii) and, poor retention development model was few of the major causes of turmoil in the company. With the help of gained in-depth knowledge and strong leadership of Mr. Chakarwarty, he has been able to create a transparent system that can offer satisfactory result to the clients and company.

Personal Life:-

A crazy sportsman, an adventurous geek, a party freak are some of the words used to best describe his persona. His new book, 'Making your customers smile: Retention' will be on shelves soon. Meantime feel free to visit the digital studio for a cup of chai with him. You can contact him at rachit@ibrandox.com

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