How to Optimize Google My Business Listing?
If you plan to target local customers and boost our local search visibility, it’s the right time to make some effort to generate leads and optimize Google My Business.
Here are some effective ways about how you can do it:
Ensure Your NAP Accuracy
A top SEO company suggests that it is the very first step of optimizing Google My Business to achieve success in local search. Do some quick checks to ensure that your business name, address, and phone number (in short, NAP) are accurate. Citations help potential consumers find your brand and thus, feed Google all the details that it requires to boost your business ranking.
Claim Your Google My Business Custom Name
Once you are done with checking your NAP accuracy, claim your custom name or short name. The name facilitates local search users in finding your business. Google needs your business's short name to be anything related to your business or the type of name commonly used by the customers to find your business.
Write a Perfect Business Description
As a part of the Google My Business optimization effort, you should create a description comprising 750 characters to add to your GMB profile. The text should aptly describe your brand in an authentic and captivating way but it must not sound like sales or promotions. The text field is the right place to describe your USPs, brand story, mission, and vision to the potential local search users.
Select an Appropriate Category & Sub-Category
The category chosen by you to optimize your Google My Business listing plays a crucial role in your brand’s local search ranking as it informs Google about the searches relevant for your business.
Upload Interesting Photos
A picture is more powerful than a thousand words. It can help in optimizing your GMB listing. According to the top seo companies India, more than 60% of consumers claim that local search results having amazing images capture their attention more easily.
Generate, Screen & Respond to Reviews
The advantage of regular reviews is it influences the buyers’ purchase decision. The local consumers read at least, 10 online reviews to decide if they will buy your product or not. Therefore, generating and monitoring positive reviews as well as responding to reviews regularly will produce a direct effect on sales.
Use Google Posts
Within GMB, you will find an interesting feature called Posts. It plays an important role in optimizing your Google My Business effort. Posts are small blogs used to offer a short news update, publish details of a forthcoming event, showcase a product, or share an offer.
Frequently Asked Questions
Is it important to create a database of information on Google Q&A?
Yes, it is if you want to generate more leads and optimize Google My Business. Google Q&A allows the consumers to post queries about any local business, with the answers shown in the knowledge graph.
Why should I add my social media profiles to my Google My Business Profile?
To optimize your GMB profile, you need to make sure that it is complete and up to date. A complete and regularly updated profile offers some serious benefits in search visibility.
How can iBrandox help me?
Our experts at iBrandox are familiar with the above-stated strategies that ensure optimized Google My Business. They will try all these steps by step to ensure that you achieve the best results.
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