Over the last few years, the entire world has witnessed a paradigm shift from the analog world to the digital. There are increasing numbers of people who are consuming different kinds of content online and businesses cannot afford to miss out on this opportunity. This phenomenon has increased the importance of digital marketing, making digital marketing companies much sought after for their expertise.
We take a look at the benefits and advantages of digital marketing here:
- Better growth for small businesses: Digital marketing for business is dependent on which mode of marketing you select according to your budget. For a small business, digital marketing is very profitable as it can ensure that you reach your target audience at a much-reduced cost. Going back a decade, it was a herculean task to market your product with reliance on small level modes of advertising that did not guarantee results.
- Conversion rate is higher: Those businesses that rely on digital marketing can measure the conversion rate in real-time with the help of simple methods. They can identify the percentage of viewers who are converted to leads and then subscribers who in the end purchase a product or a service. Marketing methods like SEO, Email marketing and social media marketing have a very high conversion rate being able to establish a quick as well as an effective channel with the target audience.
- Brand reputation establishment: For a business to survive and then thrive, the only thing that matters is an impeccable brand reputation. Over the last years, it is clearly evident that people do not want to do business with a brand that has even a hint of a scandal, so digital marketing offers ways for the brand to reach out to the customer and establish a personal rapport.
- Customer’s problems are solved: Whether it is social media marketing or email marketing, you can always proactively offer the customer solutions to the problems they are facing with your brand of product or services. Providing access to a live chat session narrows the gap between the brand and the customer and offers a solution to the issue they are facing. Your particular website, as well as the social media page, could be converted into a place where you offer solutions to the customer and this will take the association between customer and brand to newer heights.
- Mobile Customer engagement: Most of the websites these days are made in such a manner that they are easily viewable and navigable on personal mobile phones. Digital marketing can thus target the huge percentage of customers for whom the mobile viewing is the first choice. Customers look for mobile-friendly websites to do business with and covering this segment spells huge profits for the company that engages in digital marketing through mobiles.
- Reduced cost: Traditional marketing mediums like print and television are costly ventures. For a small business, it may not be able to spend that much on print ads and television commercials. With digital marketing, however, the cost is substantially lesser and the reach is much wider. Online advertising is something that even a young entrepreneur can do and it brings quick results.
- Real-time results: With traditional marketing, one has to wait for weeks and even months to see tangible results and even then they may not be forthcoming. Digital marketing, however, promises to give you instant results and is a much-favored method of marketing among those people who are technologically up to date with the latest forms of marketing. You can see results like number of visitors, most active time of the day, the conversion rates as well as the bounce rates. The results are all real-time in the case of digital marketing.
- There is faith in your brand: When you have your brand online, it is possible to ask the customers to rate your product and services when they go online. Those of whom are satisfied and happy with the services and goods will rate your brand highly and this high rating will convince other unconverted customers to become paying customers without much difficulty.
- Cost-effective: When you have a small business or a startup, you will need to save your resources before the venture starts to become profitable. Here, digital marketing will give you the scope to reach out to many customers at the same time and do this while you are within budget. Your marketing strategy can be tweaked so that you only use digital marketing modes that fall within the budget. Also, the option to target niche audiences is present with digital marketing.
- Measure your success: Traditional modes of marketing make it very difficult to gauge the response of the customers. However, with digital marketing, you can always measure how much you have managed to reach out to potential customers. Digital marketing is a real-time phenomenon and allows you to measure the success rate with different tactics of marketing. Thus you can only choose those tactics that seem to work with you and make alterations in your campaign in order to achieve success.
If you are the owner of a small or medium-sized company and need to advertise and market yourself, you will need the help of the best digital marketing company in India. iBrandox is a big name in digital marketing services in India and has decades of experience in digital marketing and promotion in India. Enlist their help and watch as their dedicated team takes charge of your digital marketing campaign on the road to success.