Small businesses in majority do not have a website or an online presence. However, in today’s day and age it is imperative for them to get online or risk losing business to competitors. In this blog we discuss the components of a good website for a small business.
1. Navigation bar that is well organized
A big majority of customers prefer a well-organized navigation bar that lets them navigate to the appropriate sections of the website without any hiccups. The navigation bar should appear on top of every page of the website and not just the home page. The users should have the freedom of navigating seamlessly without loss of direction.
2. Design based on the business
The design of the website for the small business should reflect the characteristics of the business without much fuss. The focus should always be on great user experience rather than over the top visuals. Do not include heavy design elements that will slow down the website. Small businesses should have great UX, mobile friendly website design and a specific call to action.
3. Contact details should be accessible
The website for the small business should clearly display the name of the business, the address or the physical location and the telephone number. These three pieces of information should be together and stand out from the rest of the design so that customers can have a clear look at them.
4. The “About Us” page
The about us page should clearly state the nature of the business, its sphere of influence and also tell the story of the brand which will help it to connect to the customers in a personal and engaging manner.
5. The blog
If the business website has a blog section, it will show people that the owner is a knowledgeable person. Relevant and well written blogs will strengthen the online presence of the brand. The blog content gives the business owner some space to engage with the clientele and on the whole, having a blog is an excellent idea.
6. Social engagement
The site design should include interviews and testimonials from content customers. It is going to serve as a valid proof of great service when this is incorporated. Digital marketing also becomes more effective of this is done.
iBrandox.com, a company dedicated to Business website development in Delhi NCR is perfect for designing websites for big and small businesses. The company has been in the game for a long time and is up to date with all the latest trends and practices.