If you believe in customizing your products according to the feedback of your customers, why not customize your website? A generic template can be a temptation, since you do not have to pay anything for it, but will it boost your business in the long run? Unfortunately, the answer is no. Think about the reasons about why you should customize your website.
Ranking is essential
The whole purpose of your website is to attract enough traffic, so that you have the maximum exposure for your products and business. A custom-made site is essentially SEO friendly and remains far above the generic sites. The longer you are on the search engine, the more people will see it and link it. Every day the rankings change, so if you are performing poorly in the rankings, it is actually benefitting your competitors. Any good website development company like iBrandox ensures that the site is designed as per your requirements.
Boosting online marketing
If you look closely at the top performing sites in the search engine, you will see that there are hardly any free sites. With a custom website, you can actually apply online marketing techniques which in turn will help in the rankings. There are lots of new techniques like Google Analytics etc which help to improve the ranking of the site. It is often seen that a professionally-designed website attracts more people.
How can you impress the customers?
The main purpose of having a website is to showcase to the world what you have got. If a visitor looks at your website and finds it lousy, then it creates a bad impression. Your website is one of your marketing techniques, and if you cannot create a first impression, then you are likely to lose potential customers. With your custom site, you are actually differentiating it from all the run-of-the-mill sites and telling your customers that you are serious about your online presence. Do not miss opportunities of turning your visitors into potential customers and in the process generating sales.
Free websites are time-consuming
You may think that creating a website from a template is easy, but that’s not what professional website companies like iBrandox will tell you. The process is actually more time-consuming, because there will be certain limitations imposed by the provider. And even if you want to create a differentiated site, you won’t have many choices to explore.
Your website creates brand value
If you are in the market for good, and want to give your competitors a good shake, then start building on your brand image. A customised website is actually the first step towards creating a brand value for your business. If you ask most customers about their favourite products, they will usually name brands. It is the brand image which speaks as the goodwill ambassador of the organization. So, take some time to invest in your future. Think in terms of long-run business. Your custom site will remain longer than any of the free templates that your competitors might be using. A custom site gives you an edge which is you tremendously need for your business.
Contact any of the good website designers who will give you a good idea of customising your site as per your needs!