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3 New Trends in Logo Designing

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The new wave of digital technology is making some great noise and logo design is one of the fields which are hugely influenced by the new trends. It has transformed, adapted to new changes and shaped differently. So what are the three trends which have re-shaped logo designing?

The Rise of Dynamic Logos
When you ask iBrandox, you will get to know their view about the new trends in logo design. They are of the opinion that dynamic logos are on the rise. More and more companies are looking for new trendy designs. Dynamic logos give a fresh perspective. Logo sets are also becoming extremely popular. They provide a sense of freshness into logos. A lot of companies are looking for new ways to create their brand awareness. Previously gaps have been noticed between the conceptualization and execution of logos for enhancing brand value. It is better not to stick to a strictly strong logo which is visually appealing, but does not make any difference to the brand. Designers are now coming up with innovative ideas to make the logo functional for the brand.

Simplicity is the Key
There is an age-old saying that in order to create the utmost impact, one needs to keep it simple. Most clients and customers look for and approve web designing companies who are honest in their approach. If the designer fails to make any impact on the conceptual level, they are most likely to lose the contract. Logo design is no longer elitist idea. Now your clients are more informed and they are really willing to know what kind of effort you put in as a designer. In fact, a recent trend says that the coming year will see logos which are simple and at the same time concise.  Endorsing this idea, iBrandox feels that more and more customers will willingly participate in the brainstorming conceptualization sessions.

Redefining the Concept
Most customers would look for a concept which fits into the mould. The reason is obvious. They do not want to take chances with their money. But there have been designers who have willingly pushed the bars and often revolutionary ideas have surprised us. In fact, there is quite a few who have engaged in developing revolutionary logos. The definition of logo design has definitely changed with these new ideas. Predictions are that more and more designers will endorse this change and participate in this new trend. When you come to think of visual stimuli, you will be surprised with what customers expect and what designers are capable of delivering. For instance, designers are taking resort to logotypes or wordmarks. Wordmarks are not only self-contained, but they are here to stay. They immensely increase the potential of brand value of any company. Another path breaking trend is the introduction of lower cases in logos. In fact lowercases are working, and they can be quite professional and at the same time friendly.

The view of a generation has changed. And the reflection can be noticed even in simple things like logo design. Trust the change that is going to happen, as the change is going to be for the better!