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What A Logo Speaks?

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A logo is the representation of your company’s beliefs and values. Your brand is identified in this huge competitive world because of your logo. It gives you your identity.  When you see the logo shown below, what crosses your mind in the first go?

Nike! Yeah that’s right. It is because we identify Nike with this logo. And even if it doesn’t mention ‘Just Do It’ with its logo, we know the message which it wishes to deliver. Isn’t it? Here we will discuss what all a logo speaks about your company on your behalf.

I am Professional
Your logo speaks about your attitude towards your work. It is a reflection of your values and commitments to the world. Even if it is a cartoon making company as Walt Disney, its logo represents its professional commitments to the entire world.

The logo is a reflection of the company’s promise to make entertainment where dream comes true. The castle in the logo leaves a strong message for all to have fun in a fairy-tale atmosphere.

My Brand Image
The logo is an exclusive representation of your brand image. Your logo should clearly align with your brand, which is the personality shaped by the perceptions of the audiences. Logos derive their meaning form the identity it symbolizes.

The logo for Amazon represents its commitment to deliver everything from a to z and the yellow arrow below the name represents a smile while having the experience.

I know my Audience
The logo should align with the target audience and it should be designed in a way that the audience can relate to it with their need. The logo for FEDEX is a perfect example for this.

The logo has an arrow between E and X which symbolizes speed. And this is what a customer is looking for when deciding on which courier company to choose when there is a need. It reflects speed and precision both, which is the core of its business.

I am Up to date
The logo must represent the current scenarios. It is therefore essential that it must be updated form time to time to keep it at par with the current market requirements. Companies revise their logo but the essence of what the logo ideally represents remains the same. Since logo is the identity reflector, the reason why it is associated with the business should not be altered. Talking of ebay, it altered its logo after 17 years of global existence. The new logo is similar in color palette; the letters are still touching each other which represent a connected and diverse community. The new logo was designed to give a new look to the brand. The company gave its logo a cleaner look as it believes in offering its customers a cleaner, contemporary and consistent experience in the global online market.

I am Unique
The logo represents your business and you would definitely not want to fall in the league, rather you would want to lead them all. This is why it is important that the logo speaks about the uniqueness of its existence in conjunction with your organization’s profile. Using negative spaces to define the hidden meaning of the logo is one way which can make it unique. Even if there is no hidden meaning in your logo, it can still be a representative of your interesting and compelling story. The logo for Batman is a unique and innovative logo. It represents bravery and heroism. The black bat with its wings spread symbolizes its strength.

All these logos discussed here have their own success story and are symbols of their organizations values and identity.