The rapidly changing and evolving technology has left
businesses with little scope but to keep pace with the developments. The
demands of online customers is rising and changing at an unimaginable pace and
therefore, it has become all the more crucial for businesses to either revamp their
existing site or create an entirely new website, which is modern, easy to
navigate, interactive and at the same time contains rich content. This is
precisely why businesses need to hire a reputed web designing agency such as
Gurgaon based iBrandox and embrace
new layouts, styles and web design trends to ensure long-term success. Read on
to find out the top 5 web designing trends that businesses need to watch out
for in 2015.
1. Parallax
Scrolling: Parallax scrolling is unique web design technique that has
gained immense popularity in 2015. This form of web designing is all about
designing the background of the site in a manner that it moves slowly in
comparison to the foreground. This results in the creation of a unique 3D
effect, which is highly attractive and intriguing for the website visitors.
Businesses, especially those that belong to the creative industry, can use
parallax designing to enhance the very look of their site and entice online
visitors and exiting and potential customers. This will automatically result in
increased sales and revenues for them.
2. Websites with Long
Scrolling: Yet another web design trend that is widely being used by web
design firms such as iBrandox is creating
websites with long scrolling capabilities. For instance, Apple designed a
special page for its iPhone 6, wherein the company included a host of
information on one single webpage in a very compelling and sleek way. Given
that an increased number of people have started using mobile phones and tablets
for accessing internet, scrolling a single website page is far easier than
clicking on small-sized links for navigation purpose.
3. Responsive Website
Designing: An increasing number of organizations are acknowledging the
importance of responsive website designing. This technique of designing is all
about creating a website that adapts itself in accordance with the size of the
screen it is being viewed on. At a time, when almost every person uses a mobile
phone and even the number of tablet and laptop users has increased exponentially,
creating a responsive website has become extremely important for businesses of
all scales and sizes, since it offers ease of navigation and browsing.
4. Storytelling
Websites: Companies, big and small, have come to realize that their site provides
them with a unique opportunity for narrating a story. This is precisely why
they are relying on leading web design companies such as iBrandox to use website design elements, navigation and layout in
addition to content in a manner that it offers unlimited scope for
storytelling. A growing number of web design agencies are now pairing animation
with interaction to add the “Wow” element into their site.
5. Hiding Main Menu:
Similar to the slideout or flyout menu designing, web design firms are also
experimenting with a newer style of designing wherein they hide the main menu
of the site when a visitor visits the website for the first time. Further, the
hidden menu can only be viewed when a visitor clicks or moves the mouse over a
specific icon on the site. The growing trend towards designing simple yet
brilliant websites has encouraged many web designers to hide the menu behind
tabs and buttons.
To conclude, companies that are looking to get creative and
want to experiment with their business website can use one or more of these web
design trends to transform and revamp their site to give it a much more
fascinating and appealing look.