Overhauling a website is much more than just recreating it. In fact, re-designing a site isn’t about revamping the looks and overall design of the site. Website redesigning goes a step further to check how well the site is presented, functions, loads, and can be updated. According to a recent survey conducted by Stanford University, it was found that around seventy-five percent make assumptions regarding the credibility of an organization on the basis of its website design. Thus, prospective customers who pay a visit to your website, make a notion about your company on the basis of what is visible to their eyes. This also proves that your website goes a long way in establishing your brand reputation. Therefore, if you are still not sure whether your site needs re-designing or not then look for these seven signs to find the answer yourself.
1. Is Your Site Responsive or Not?
One of the first things that you need to check about your site is whether it is responsive or not. This is because of the level of mobile penetration and usage. Almost everyone today uses a mobile phone or small-screen gadgets such as tablets, smartphones, and laptops. Therefore, companies that until now were happy with a site that was easy to navigate on a PC cannot continue to remain content anymore. A traditional website hinders a user from accessing the site easily on his/her mobile phone or smartphone. Therefore, it's time you re-designed your site and transformed it into a responsive one. For this, you must approach leading web design companies like iBrandox and get your site revamped to make it much more responsive and navigation-friendly.
2. Is Your Website to Difficult Update?
No matter what you do, make sure that your website is easy to update. This is primarily because people love revisiting an updated and informative website. As the owner of the site, you should be aware of the procedures involved in updating your site. In case you do not have any knowledge of the same, then it’s a sign that your website needs to be redesigned. You can always approach a professional web development firm such as iBrandox in Gurgaon and seek their services in terms of developing and installing a content management system. This will provide you with enough opportunities to keep your site updated on a regular basis.
3. How Soon Does the Website Load?
Another factor that you must keep track of is the amount of time your site takes to load. In case it takes really long for your website to load then it’s time you consider a total site revamp. Ideally, your website should load really fast and download a relevant and required amount of information only. Thus, businesses must optimize their website so that their visitors don’t feel discouraged and disinterested every time they wish to access your site.
4. Does Your Website Contain Undesirable Features and Functions?
With the advancement in technology, businesses need to innovate and update their websites constantly in order to ensure that they continue to offer functions and features that are truly useful. Therefore, if you think that there are certain features and functions within your site, which are no longer required then it is high time you did away with them. Businesses can always acquire the services of an expert web designer and get their sites upgraded and reassembled as per the latest user behavior and demands.
5. Do Visitors Navigate Past the Home Page?
While this may be difficult to check, you can always rely on Google Analytics or similar services and use it effectively to understand the typical user behavior. In case the metrics and results prove that you are constantly losing visitors because the home page of your site is not very attractive and engaging then it is better to overhaul it. You can always ask your designer to come up with a much more exciting and appealing home page that is capable of engaging and attracting your visitors.
6. When Did You Last Overhaul Your Website?
While there is no hard and fast rule that suggests that your site needs a complete makeover, it is better that you consider redesigning your site in terms of looks every three to four years. This is because design trends and technology are being updated on a constant basis and your site may consist of parts including links and images that may not be functioning appropriately.
7. Is the Search Engine Aware of Your Site’s Existence?
It is a known fact that search engines including Bing, Yahoo, and Google rank content and SEO-rich sites higher in comparison to others. As a result, businesses need to constantly update, change, and properly code their websites so that they continue to attain higher rankings on leading search engines. Therefore, if you feel that your site is ranking really low on numerous search engines then you can always hire an expert SEO agency and get your site revamped and rebuilt altogether. This way you will have tweaked your site in accordance with the users’ requirements.
If you're looking for a professional website redesign company in India or a website redesign company in Delhi, reach out to iBrandox experienced professionals who can help transform your website into a powerful asset.