Healthy conversion rate results in high sales volume. Increasing your conversion rates consistently is vital for sustaining your business’ growth.
To increase your customer base, it is vital for your business to consistently stay in touch with potential as well as existing customers. The more value your business can offer them, the more loyal they will be to your business. Maximizing customers’ value remains critical for every business.
But the challenge is how to not just increase customer retention, but also how to win over potential customers?
With all the competition around, just having a website is not sufficient. The need of the hour is to have a website that not only works to deliver the output you look for but also has all the ingredients that go to make a website work to win over existing as well as potential customers.
Here is what your website needs to have for that to happen.
More net users today are always on their mobile devices, and most of the time, they look for relevant websites. In such a scenario, having a web design that is made for desktops makes no sense for the simple reason the website design will not be able to exactly fit in within the mobile screen size.
The need of the hour is a website with a mobile-friendly design that is responsive, and browser cum device compatible. Such a site will ensure a consistent cross-device user experience while also reflecting your commitment to cater to people’s aspirations and desire to make their user journey, as comfortable and enjoyable as possible.
A negative mobile user experience will not only leave behind a bad effect on your potential customers but will also create a bad impression with search engines, thereby affecting your website ranking in the SERPs. This in turn will make it harder for potential customers to find your website in a Google search.
Updated, Impactful Design
A web design needs to reflect today’s trends and not that of a period that has gone by.
The design should be modern and updated in line with prevalent design trends and the aspirations of the people and what they look for. It should be easy to locate, simple to navigate, and quick to load, with a vibrant feel that creates the perfect user experience and makes the right impact.
To complement your website design, your website should also have powerful visuals on every web page. This will get the users interested and instantly engage their attention, make an impact, and ensure a memorable user experience.
For instance, if your business is engaged in selling products, your website must look different from your competitors. This can be done by ensuring each web page that showcases your product, has not just the images of the product but also visuals that stimulate and engage the senses of the viewers and gets them hooked to the product. Such visuals also in a way highlight the difference between your product and those offered by your competitors. And eventually, induce viewers to purchase them.
For a pleasant user experience, a website must have an easy-to-navigate menu that is also simple and easy to follow and use. This will allow the users to quickly identify what they look for and how to get there.
A navigation menu can at times become quickly complicated and difficult to get to if your website begins to include, more details, or links to the same destinations in different places within the website or within a web page; or includes several drop-down menus or an extra menu in a sidebar.
All of these will only make the potential customer feel confused, apart from also making the navigation process complicated.
Drop-down menus can be tremendously helpful if they help a potential customer to easily navigate your website; is easy and quick to get to and access; and do not contain an excess of tiered elements that otherwise can badly spoil the experience of a mobile user.
To put the potential customers at ease, important web pages in the website can be made available with just a mere click from the website’s home page, with the remaining pages just needing two or three clicks.
A website should also allow a user to get back to its home page easily from whatever web pages they are presently engaged in; this will be especially beneficial considering the fact that a Google search in most cases, takes your site users to a page on your Website other than the home page.
Have Customer-Oriented Content
Customers will feel at ease if they can relate to the content on the website.
To put potential customers at ease instantly, ensure that your website has customer-oriented content. Think of it from a customer’s point of view and how as a customer you will see content on a website.
The primary reason why potential customers visit a website is to find information that is of relevance to them, and that impacts their final decision-making process. So the content should be informative and engaging, which convinces them and builds trust in your services.
By ensuring website content from a customer’s perspective, they can also be kept engaged on the website longer, and eventually, help build trust and then a long-term relationship with your business.
Include Best SEO Practices
Even the best of its kind designed website will not have an effect if potential customers are unable to find it on Google.
To make it prominent, visible, and easily found on Google, your website needs to be SEO-friendly. This will help it rank higher on the SERPs, and attract organic traffic.
Furthermore, ranking is generally based on relevance and authority. To make it relevant, your website can do with relevant content is not only the website but also individual articles on various categories of a specific topic. Likewise, your website can gain authority, if it is of the right size, attracts sizeable user traffic, and has a good number of well-established websites linked to it.
Include Call-to-Action Buttons
A website makes no sense if it is not able to convince potential customers to react and make known their decision immediately when they’re still around on the website.
Every web page should include a powerful call-to-action button that is easily visible and recognizable, preferably above the fold (this way, potential customer users need not scroll the site to find the call-to-action button) as an enticement. It will give the potential customers a call to action, and encourage them eventually to take a certain action like signing up for a service or buying a product, or downloading a white paper, or calling up your sales team, all of which will benefit your business.
Ensure Proper Contact Information Placement
Contact information is vital to let your website users know where you are located and how you can be reached out to.
To make it easily and quickly visible to your potential customers, ensure that the contact information details comprising of your contact number and email id, or that of your sales/marketing team, preferably at the top of the home page since that is where a user generally first sets eyes on. This will also spare them from the effort of searching for your contact number or address and instead help you conserve them on contacting your team quickly.
Offer Free Newsletter
How do you let the customers know about what’s the latest trends happening in your business and industry?
Keep them engaged with your newsletter offered for free. The newsletter can cover everything from the latest products/services in the works, to what’s on the horizon in the future, and so on. Good, quality content with interesting images and visuals in the newsletter will get your potential as well as existing customers, more interested in your business.
Include Customer Survey Report
When your website has been able to attract potential customers, why not allow them to give their opinions not only about your business and products/services but also about your website and how their user experiences were.
A short survey form can be included in the website, preferably with a call-to-action button in the form of ‘Your Opinion Please’, clearly visible on top of the home page or product design page.
The survey data can be later leveraged to build up your business profile or conduct industry research or measure the final customer-satisfaction ratio, giving you an insight into how your business and products/services are perceived by potential customers.
To reach out to more potential customers, your business information, inclusive of your website domain name, should also be promoted on social media networks as well. Today, social media networks like Facebook and LinkedIn have a mass customer base, across geographical boundaries. Many potential customers can often be found through such social media platforms.
The most popular social media platform, Facebook, is extensively used across the globe. Every Facebook user has an average of 229 friends. If you have launched your website or got it redesigned and launching a campaign to make it aware, then share it across Facebook as well as other social media platforms, wherein you have an active presence.
Finally, make sure that potential customers have a truly flawless user experience; your website should not have intrusive and complex cookie options or pop-ups.
No potential customer will like it if all of a sudden a complex cookie or pop-up appears from nowhere on the landing web page on which they are in. They can be a big put-off, especially if they are difficult to get rid of, are text and image-heavy, and filled with many options that pressure the user to go through them to find what they are looking for. Even if they are essential to be included they should be easy and simple to use and traverse through.
Having a user-friendly and fast-loading well-designed website with all the features will help you market your business and products/services, better and attract and keep potential and existing customers.
This is where iBrandox can help you
If your intention is to have a website that convinces potential customers to react positively and makes them act, then get such a website designed by iBrandox, a leading Web Designing and Digital Marketing company in India, based out of Gurgaon.
iBrandox has a strong team of incredibly skilled professional designers, developers, and marketers, who combine their knowledge and expertise to create exceptional website designs, and also strategies, all tailored to your business’s specific needs.
They can create a new website from the ground up or redesign an old website altogether to give it new energy and feel that will sync well with the aspirations and preferences of your potential and existing customers.
Connect with iBrandox today, and team Brandox would only be too happy to discuss your needs.