At iBrandox, our team receives a lot of questions about digital marketing from our clients and we do our best to attend to all our clients’ queries. Recently, we realized it can be even more helpful for our potential clients if we put together all the questions that are asked most widely.
Digital marketing has become the next big thing for promoting services or products of different businesses. These questions cover different domains of digital marketing that may help you. Without further ado, let’s get started with some of the most common questions we have received and answered for your help.
Are digital marketing and digital branding the same?
Digital marketing is an umbrella term which covers digital branding. Digital marketing consists of a holistic approach to generate awareness, maintain a robust business relationship with clients through ORM and drive conversions and sales through various strategies. On the other side, digital branding just focuses on generating awareness of your services, products and brand and helps you gain an online presence.
Would digital marketing help my business to grow?
Of course! Though a lot of companies are skeptical about digital marketing, it is a very vital strategy to help your business grow. It doesn’t matter which industry your business belongs to.
What is more important for ranking in search engines?
This question is still a matter of debate and speculations as it is something Google won’t want you to know. According to experts, rankings depend very much on authority and relevance. But there are several factors determining the same. You need to create one of the most consistent web pages for a specific topic or keyword to achieve high ranking on search engines.
What are the most common mistakes I need to avoid in digital marketing?
First of all, most businesses start blowing their own horn. Digital marketing is primarily aimed to generate leads. But a salesy, brand-focused approach puts a negative impression on the potential customers towards your company. So, your marketing strategy should be more customer-oriented.
A lot of businesses start and stop their digital marketing campaigns. Digital marketing needs consistency to give best results. You shouldn’t stop the flow of content to your channels.
How often a website should be updated?
Websites which remain idle without any updates cannot perform well when a new content is added and cannot fulfill your goals for digital marketing. Technically, static websites qualify and should be more than an online brochure which doesn’t produce any leads.
Do I need to reach mobile users?
Almost every second person has a smartphone these days. A lot of your potential customers spend most of their hours with their smart devices. This way, mobile marketing is focused on mobile strategies, such as mobile apps, messaging and mobile-friendly websites. It’s high time to focus on 100% responsive websites to stay ahead in competition.
Who should go for digital marketing services?
Digital marketing covers all the online advertising and branding activities conducted on social media, search engines, SMS, emails, apps and websites. With the increasing digitization in the world, digital marketing services are important for every business which is aimed to create an online footprint. You can reach out to your target customers through online channels.
Do you also provide SEO consulting?
We are a 360 degree digital marketing agency in India. Hence, we also offer SEO consulting to help you make the right decision. We understand that most people search for their queries on search engines. With that in mind, our SEO experts can help you choose the right program. We can perform an in-depth backlink audit, website analysis, develop a customized SEO strategy, and do UX evaluation to help you reach your goals.
What is PPC in Digital Marketing?
Pay Per Click or PPC is an advertising medium. The business has to pay for ads served to the target audience on various online platforms.
How could you generate leads through content marketing?
Different content types are used to generate various numbers of leads and we know it very well. So, despite the brand, we follow a few basic steps, i.e. market research, creating appealing content by identifying the market and generating leads. We have detailed understanding and experience about the audience, market and several digital mediums.
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