What is Search Engine Optimization?

Increase the Quality and Quantity of Traffic

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Why should you hire iBrandox for Search Engine Optimization?
  • Implements the methods that are crucial for improving your visibility.
  • Improves your chances of reaching potential customers or leads.
  • Increases your ranking and visibility.
  • Creates a comprehensive plan to increase your visibility.
  • Professionals handle it for you.
  • Latest Technology.
  • Support round the clock.
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Get Higher Rankings and Traffic

There are millions upon millions of websites that abound on the internet today and the only way in which you could get to what you want is through a search engine that filters your query to get you to the correct website. Now, there is tremendous competition among websites of a similar nature to attract visitors and the way they do this is through Search Engine Optimization or SEO.

Search Engine Optimization

Search Engine Optimization or SEO as it is frequently called is both an art as well as a science. It is the technique of getting the webpage to rank high in different search engines like Google. Because of the fact that search engines are the main way that people employ to come across the content they are looking for, SEO leads to an increase in web traffic to a particular website.

Search engines like Google have a section at the top of the search results that feature paid advertisements. This is followed by the regular results which are known as the “organic search results”. The web traffic that occurs as a result of SEO is known as “organic search traffic”. This is different from the traffic that happens because of ads or paid search.

The advantages of SEO

Search Engine Optimization is a central component of online marketing because of the fact that search is one of the main ways in which a user navigates the internet. In a calendar year, trillions of searches are conducted on search engines like Google, Yahoo, Bing, Yandex, and Baidu. For the majority of websites, the traffic that occurs as a result of searches in search engines is known as “natural” or organic traffic. This component accounts for a huge portion of the total traffic.

In a search engine, the search results are presented in the form of a list. The higher up the list the website can get; the more traffic it receives. As an example, the number one result will account for 40-60% of the total traffic for that particular query and the number two or three results will receive significantly lesser amounts of traffic. Also, only 2-3% of the people will click through to the second page of the search engine results. Hence, even a tiny improvement in the rankings in the search engine will result in the website receiving increased traffic as well as business.

How Search Engine Optimization work?

Search engines like Google have many algorithms or sets of rules that determine which pages to show up on the search results for a particular query put in by the user. The algorithms in question are very complex and they take into account thousands of ranking factors for a particular search engine result page. But there are three core metrics that are common to every query on the search engine that determines the overall quality of the site and the way it ranks:

  • Links: The links that come from other websites have a key role to play while determining the ranking of a particular site on Google as well as other search engines. This is because a “link” from other websites is viewed as a quality vote since websites are unlikely to link to a site that is of poor quality.
  • Content: The search engines will analyze the overall content that is present on a webpage in order to determine if the page is worthy of showing up on a query by the user. A significant and large part of Search Engine Optimization lies in creating the desired content with the relevant keywords that a search engine employs to show the webpages upon a query.
  • Structure of a page: This is the third main component of SEO. Webpages are written using HTML and how the structure of the HTML page is can determine the ability of the search engine to show the page on the search results page. Having the relevant keywords in the URL, title and also the headers of the page can drastically improve the chances of the webpage to rank on the search engine results.

Techniques of search engine optimization

The first step is in understanding how the search engines work, however, improving the ranking of the site will involve different SEO tactics in order to optimize the website for search results. A few common SEO tactics are described below.

  • Keyword research: This is a primary tactic of SEO that involves looking at what keywords a site is already on the rankings for and also what keywords the competitors of the website are using. Also, a lot of research goes into finding out what keywords the customers are using and then incorporating those keywords on the web page.
  • Content Marketing: After the potential keywords have been identified, the content marketing comes into effect. This involves the updating of existing content and the creation of new and compelling pieces of content. Google and other search engines place a very high premium on original content and a riveting piece of content has a great chance of resonating with the readers and enables the site to rank high on search results.
  • Link building: Backlinks are the links from external websites and they are one of the most important ranking factors for Google and other search engines. Obtaining good quality backlinks is one of the main things that SEO does and it involves the promotion of good content, collaboration with other websites and submission of the website to the related online directories.
  • On-page optimization: The improvement of the structure of the webpage can have tremendous results and it is one thing that is completely within the hands of the webmaster. Some of the common techniques in use are optimizing the page URL to include keywords, updating the title tag and usage of the alt attribute to properly describe the images.

Some of the common tools employed by a leading SEO company in India are Google Search Console, Google ads keyword planner, backlink analysis tools, SEO platforms and also social media. If you are looking for the best SEO services in Delhi to promote and optimize your website for increased traffic and conversions, iBrandox is the best bet for you. This SEO Company has all the technology and manpower to effectively take charge of your SEO campaign and deliver great results that you will be satisfied with.

iBrandox-Online-Private-Limited
iBrandox-Online-Private-Limited
iBrandox-Online-Private-Limited

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