There is no doubt that content creation is very important for an effective marketing campaign. However, it’s never easy to choose a
particular type, channel, and medium for the purpose. According to the
top digital marketing companies, here are the most
important content marketing trends in
2020.
User-Generated
ContentAs per a recent survey, 85% of customers find user-generated content very informative and useful than brand content.
User-generated content refers to the content developed and published by
unpaid contributors. Such content can be of any type, including website pages, blogs, social media posts, testimonials, and images.
Quality Matters
MostQuality is more important than quantity.
According to Forbes, in the arena of digital marketing, it is quality
that makes your brand more popular and presentable in the distant
future. In this age of transparency, authenticity is highly valued by
consumers. Quality and consistency are two important components of original and powerful content.
Creating
Video ContentsVideo content is the ultimate future of content marketing. The
best digital marketing company in
Gurgaon, India thinks video content keeps the consumers more
engaged than any other medium. The modern-day consumers look forward to
captivating, relevant and informative videos from their favorite brands.
Live stream audiences are also growing at an exponential
rate.
Utilize Content
CreationDeveloping original and good quality content is not enough. If you don’t share and optimize the content, your effort for content development will go into vain. It will be a daunting task to create content for even half of the social media sites. Therefore share your content across all social media platforms but make sure to introduce it in various ways so that the potential audiences don’t see the same content more than once.
Personal
ContentToday’s consumers are not satisfied with only standard digital marketing experience. They now wait to read the content developed to suit their personal taste and interest relevant to your brand. The purpose of creating dynamic personalized content is to provide what a consumer expects to get from your end. Marketing automation has made it easier to develop and deliver personalized content.
PodcastingPodcasts
have recently claimed that the number of Podcast audiences has tripled
in the last decade and with the passage of time, the number will go up
continuously. It is high time for any brand owner to start a podcast to
promote your brand.
According to the
SEO experts
India, if audio content is in high demand, the business owner should
make it happen. Some podcasts cover a variety of topics but you should
focus on only one for your podcast topic as this way, your brand will be
able to establish its credibility related to the arena of your
expertise.
FAQHow
much are visuals important for content
marketing?Visual content has the potentials to make your digital marketing effort super successful. Visual social media is more dynamic and most likely to produce a greater influence on the adults of the next generation.
What are
other types of content to rock in the next few
years?Both data-driven and voice device contents have a great future. They are supposed to have more influential power on the consumers.
Is iBrandox tuned with all
these trends?Of course, iBrandox has a strong
content management and marketing team and it keeps itself updated with
the latest tricks in the particular fields of their
expertise.
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