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Digital Marketing Advancements in Last Five Years

digital-marketing-advancements-in-last-five-years

Digital marketing refers to the promotion of brands through digital platforms or the internet. It is a recent development that has become a necessity in today’s business world. Every other brand has its individual online platform where it can share its ideas and thoughts. Through digital marketing, it is able to reach more people in no time. In a matter of few years, digital marketing has undergone a sea of changes. Here are some of them:

  • Facebook, Instagram, and Twitter: These three digital platforms seem to dominate the whole area of digital marketing. Every brand has numerous posts relating to its promotions, products, and events on its Facebook page, Instagram and Twitter handle. These are the places where you can find them to be most active. Even a few years ago, these platforms were unknown to a lot of us. Suddenly, it has become this issue of general interest. Every product that needs a promotion has to be uploaded to all of these digital platforms to gain popularity.
  • Video Marketing: Promotion through videos has become the recent big thing. If a product needs to be advertised, owners make sure that a live video or a general video containing the product with attractive appearances is put up on social media. Only then can the world know about it, and people can show interest in it. In this manner, products are reaching not only targeted customers but the whole world in general, and this is done by digital marketing services.
  • Content is the King: One thing that hasn't really changed is the dominance of good content. The quality of write-ups continues to be an essential part of digital marketing. Any image or video that is put up on social media needs to have equally engrossing text to catch the reader's attention. The only difference lies in the length of the content. It is no longer a big post with numerous write-ups. Content needs to be cut short, and only the essential promotional key points need to be there. This is because the current generation hates long texts. They are too impatient to read the whole of it. Only short and crisp content is in high demand now.
  • Messaging Levels Up: Sending texts now is not just limited to close friends, family, or relatives. Various brands have adopted the idea of sending messages to targeted consumers via Facebook, WhatsApp, and normal messaging. Any new updates regarding brand ideas and products are reaching customers in no time. The best digital marketing agency would target the general public so that they also find it interesting.

Thus, digital marketing has undergone various changes in 5 years or more. Social media has an even greater impact upon people, and brand owners are using this opportunity to promote their brand ideas through various digital platforms. If you wish to promote your brand online, you can approach iBrandox. It is certainly the best digital marketing company in Delhi NCR that provides various methods by which you can effectively advertise your products online.


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