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What is Digital Marketing & How Digital Marketing Gained its Momentum?

what-is-digital-marketing-how-digital-marketing-gained-its-momentum

Digital marketing is a one-of-a-kind marketing tool used by businesses to target, engage, and channel their customers online. Different platforms are used to achieve this form of marketing with precision; some of them are SEO, content marketing, email marketing, search engine marketing, social media, online advertisements, and influencer marketing.

What is Digital Marketing?

Digital marketing is the component of promoting that utilizes the internet and online-based digital technologies like desktop computers, mobile phones, and other digital media and platforms to push products and services. Digital marketing is defined as a marketing approach that primarily relies on the web to attach with the audience through various digital media channels and platforms.


In this article, we are going to explore the concept of digital marketing, the key digital marketing channels, the most effective practices to make sure you achieve your digital marketing efforts, and the way digital marketing can benefit your brand.

The Types of Digital Marketing Channels

Before we delve into other aspects of digital marketing, let’s quickly review the highest eleven kinds of digital marketing channels:

  1. Website: The website is commonly the home of your digital marketing efforts.
  2. Content Marketing: Content creation is the spine of your entire digital marketing strategy.
  3. Search Engine Optimization (SEO): SEO acts as a jet pack for your content marketing efforts.
  4. Digital Advertising: Digital Advertising is an umbrella term for various online advertising strategies.
  5. Email Marketing: Email marketing is the process of maintaining a database of cold and warm contacts and sending them email alerts about your brand, products, and services.
  6. Social Media Marketing: Social media marketing makes sure you are present on the platforms your users are spending the most time on.
  7. Affiliate Marketing: The concept of affiliate marketing is comparable to commission-based sales.
  8. Mobile Marketing: Promotes products and services via mobile devices, like tablets and smartphones.
  9. Online PR: Online public relations may be a kind of earned media.
  10. Conversational AI: Conversational AI recognizes speech & text and communicates like humans. Understand your customer’s intent and deliver accurate solutions.
  11. Web Analytics: Web analytics is the practice of collecting, measuring, analyzing, and reporting data.

The fundamental concept of this marketing is based on a customer-centric approach, allowing your business to achieve the best.

What made digital marketing so popular?

The inception of digital marketing takes us back to the 1990s when companies started developing online advertisements so as to provide maximum exposure to their business. By 2010, this marketing tool turned out to be one of the most cost-effective and sophisticated platforms that helped business owners to nurture a deep and relevant relationship with their customers.

Why digital marketing?

The growth of digital marketing is estimated to be about 4.5 trillion and the number keeps on growing per minute. In fact, this marketing has contributed an average of 48% growth for both small and large-scale businesses. Such implications not only expand the networks of your business but at the same time, even helps you establish a responsible communication medium with your customers.


Time and time again, the fantastic iBrandox digital marketing services are proven to be the finest option any company can have. Their services offer exceptional avenues and opportunities, ensuring that your business keeps on growing with time.


Ask for a customized package on Digital Marketing. We have specialized packages on SEO Marketing too, in case you are looking for Search Engine Marketing for your website.

iBrandox-Online-Private-Limited
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