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Re-inventing brands, digitally



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Some say we love startups, others shout us as web developers, few commend us as a digital agency, while some suggest technology greeks.

Why Your Brand Needs Video Marketing?


Video today is a vital ingredient of a marketing campaign. According to a survey report, on average, 18 videos are being published every month by a single business entity alone. Still more interesting is the fact that around 86% of people prefer to see more videos from brands.

The world spends a staggering billion hours a day watching YouTube social videos.

That is the reason why there has been an uptick in video marketing usage by businesses, in recent months.

What makes video so likable is that it is an easy-to-explain and consume format that allows you to sit back and just watch, unlike the strain that comes from watching textual information online.

What Else Video Marketing Can Offer?

With video marketing, you can

  • Engage your target audience more effectively than any form of marketing. Your audience gets a real-life picture of what your business is all about, what are the latest trends, and other relevant issues that are of interest to the audience. It is also much preferred by the audience because it is easy to understand, is entertaining and engrossing, and can be shared across multiple platforms. Similarly, marketers like it because it assures them high returns on investment through different channels.
  • Make your campaign accessible to anyone who has internet connectivity. This will help support a wide range of marketing programs and campaigns, improve web traffic, educate users, generate sales and business, and so on. For instance, eye-catching videos featuring products, and including a website link in the caption, will get the viewers interested and explore the products offline. Likewise, other kinds of promotional videos that tell a brand story effectively and show the product in use, with an explanation of its features and benefits, will drive potential consumers to your website.
  • Earn new sales. A compelling, dynamic story presentation will get the consumers interested and activate them to buy your products, thereby increasing sales.
  • Educate new users or potential clients, about your business and products/services, what their benefits are, and what value do they add to their lives. As per a survey report, a whopping 95% of people confirmed that explainer videos have helped them learn about a product/service, easily and quickly. They also facilitate quality customer conversions as well as retentions.

Video marketing can also address customers’ most common queries effectively, reduce their numbers over time, and finally, save money on customer support costs.

Leverage Video Marketing for Your Business

Partnering with iBrandox, you can leverage top quality video marketing solutions that will allow you to-

  • Present your video on the home page of your website in a way, new visitors will quickly learn about your company, and what it does and offers. If impressive, they will share it with others through emails, social media platforms, etc.
  • Have videos with new features like live video, autoplay, etc, about your products/services, on social media platforms like Instagram, Facebook, etc. You can include key messages that grab viewers’ attention and make the whole video compelling enough to earn not only more views but also a longer duration of views.
  • Have customer testimonials and review videos, laced with unique content. You can get customers talking about your business and products/services. They work as effective proof of your company’s reputation and how it values its support.
  • Have sharable product videos posted on social media platforms. The videos apart from showcasing your products/services can include short and to-the-point engaging video content that catches the viewer’s attention. Such videos get noticed when people scroll through their news feed and sustain their attention for long.

Thanks to better technology, video marketing has become much sought after. Videos can encompass action and drama in one format in a way that generates immediate hype. Even with so many videos floating around on the Internet, people are still hungry for more video content. How much they are can be best summed up from the fact that around 49% of the people are said to watch a minimum of five videos per day.

If you want to bring awareness to your brand with video marketing, then make sure your choice is iBrandox, a leading digital marketing company in Delhi NCR.

When you invest in iBrandox’s capabilities, you get a result-oriented video marketing strategy that will help you establish instant trust with your target audience, and activate them to take positive action that eventually delivers sales and business returns.


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