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Common Mistakes to avoid while Developing an E-commerce Site

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Developing an E-commerce site is the first step to enter into this large world of e-commerce or online business. To put it in very simple terms, its importance lies in the fact that an e-commerce site acts as a portal that mediates between a seller and a buyer. Having said that, what’s utmost important is the way we put out our website. No matter what we think, first impression is a very crucial aspect of everything. All those who’re into any sort of business, must be well aware of the concept of Jo dikhta hai, wo bikta hai which clearly reflects upon the importance of the first impression.

If we are not wrong, you must be wondering why we are emphasizing so much on this ‘first impression’ right? While taking a move towards an E-commerce, many people make some mistakes that just turn their efforts into a futility. But you certainly don’t need to worry as iBrandox, the best E-commerce designing company in Gurgaon is here to help you out. We will mark out some common mistakes that you should avoid while developing an E-commerce site. Here we go;

Make the Right Choice of your Host- Picking the right Host is the most essential process while developing an E-commerce website. Although, there are a number of hosts that can be availed free of cost which might attract you because of the cheapness factor. However, as your web-designing friend, we would advise you not to go for them. Remember one thing, to save a little amount of money here; you might end up getting smaller benefits in the future. Hence, if you want to gain well in future, you need to spend well in the initial stage. Also you need to think of many things before purchasing a host. These include- whether it provides 24x7 support lines or not, if it is flexible enough with different languages and many more such things are required to be taken into consideration. In a nutshell, a well done research is a pre-requisite to choosing the right host.

Building a well-laid Marketing & Business Strategy before your site- It is a must have and should be kept as a priority before setting up your E-commerce site. Why? Don’t you think it would be silly to assume that setting up an e-commerce site is the only thing to do and your stuff will be able to sell itself on its own? Treat your website as your kid and nurture it well like you take care of your kid. It needs a proper marketing strategy to reach people. Having an amazing marketing and business strategy before hand is the key to grow your business.

Choose your Design and Layout wisely- No one likes a portal which is over-filled up or has too much of stuff on it. The perfect and an attractive online store is the one which has a clean layout and a user friendly design. Pick your fonts and imagery very wisely, the ones which go compatible with the product or the service you are putting out.

Less Content Speaks more- Do you think people have enough time to go through all the essays that you write on your site? It is advisable not to bombard your site with flowery language and forced, lengthy content. No one likes to read lengthy stuff. Keep your content short, easy to understand and to the point. Easy language is very important if you are catering to large number of people.

Don’t forget to Pitch in the Detailed Information of your Product- Isn’t it one of the most important aspect of an E-commerce site? If you are on your way to have your E-commerce site, don’t forget to provide information about your product which includes its kind, its size, weight or any sort of information that is relevant to your product or service.

Provide your Contact Information Properly- In any business, it’s very important to make yourself reachable. Until you do that, you business can’t grow. While you are developing your site, do not miss out on putting out your contact details adequately. The best options to provide your contact details are to put them into header, the top of the sidebar or in your footer. These are the most accessible points from where you can be easily reached.

Easy Payment Options- It’s one of the things that you should always keep in your head. You should always keep all those payment options that are convenient to the buyer and is easy to use. While developing your site, especially this feature, put yourself as a buyer instead of a seller. Think of what suits you more while purchasing something online and use those things. This is the only key to be successful in this business.

Include all sort of Costs- These days when most of the companies come up with some or the other sort of hidden charges, you should seek it as an opportunity and make sure you don’t repeat the same. Be crystal clear to your customers because this is something people look for. Make sure you add all sort of costs on your page, including taxes and shipping charges so that people don’t feel betrayed in future. This is something which will attract them back to you.

Are you also on your way to build your own E-commerce site to be a successful entrepreneur? We hope these steps have helped and if not, you know where to go, right? You don’t? You just need to take up your phone, dial the number of iBrandox, the best E-commerce development company and fix your meeting over chai and your way to your dreamy success will become much easier and more realistic.