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7 SEO Benefits Of Responsive Website Designing

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Businesses have come to realize the importance of creating and managing a website these days. In fact, it won’t be incorrect to say that having a website has become an absolute necessity for almost all types and sizes of organizations. However, when it comes to web designing and running a website, the cost of maintaining separate websites for different devices including laptop, PCs, tablet and mobile phones, can be an extremely expensive affair. This is one of the primary reasons why an increasing number of organizations are now turning to responsive website designing services, offered by expert web design companies such as iBrandox. Read on to find out more about the numerous benefits responsive website designing is capable of offering.

Responsive Website Designing Benefits
1.. Single URL and Website: Having separate websites for mobile phone users and PC or laptop users implies you will have to double your efforts in maintaining and managing two different URL’s, which can impact your search engine rankings negatively. However, if you choose to have a responsive website design, you will easily be able to manage the backlinks and concentrate all your SEO strategies and techniques towards maintaining one particular site only. This backlinking will also help your website attain higher ranks in the Search Engine Result Pages.

2.. Google Says So: Almost every website owner aspires to attain higher rankings in Google’s SERP’s, simply because it is the most preferred search engine for user world-wide. Therefore, if you want your website to be rated higher by Google, then make sure you opt for responsive website designing offered by professional web designing companies such as iBrandox. A web design company would ensure that you get a high-quality responsive website, as per the norms laid down by Google.

3.. Powerful Link Building: Businesses that have a responsive website have just one URL for each of their web pages. Thus, any and every link to your main site is essentially a link that will also lead you to the mobile website. Thus, whatever page ranking is assigned to your main site remains the same for your mobile site too. This will help you build powerful and effective back-linking for desktop PCs as well as mobile phones simultaneously.

4.. No More Duplicity: Creating and managing two different websites would mean you are putting similar content for two different versions on the web. This basically means that you are placing duplicate data, figures and information for the same service or product that you are offering. With responsive designing the task of having different content for different websites is eliminated altogether.

5.. Bounce Rate Reduction: Try opening a website on your mobile phone and if you find it difficult to scroll the site horizontally or if you keep moving, swiping or enlarging the screen in order to view the contents of the website properly, then perhaps it is apparent that the website isn’t responsively designed. Google has this mechanism, wherein the search engine uses bouncing rate to determine how satisfied their users are with the search results. In case a user choose to exit from your site after only a couple of seconds or better still refuses to click through any of the other web pages of your site, then the bounce rate for your site will automatically go up and the search engine giant will reduce your rankings, which in essence means less visitors for your site. With a responsively designed website, businesses can minimize their bounce rate and make navigation easier for their visitors.

6.. Improved Rankings For Mobile Phone Searches: Google focuses on ranking the mobile phone optimized URLs higher in comparison to PC or laptop searches. Therefore, a responsively designed website will encourage users to visit your business website through their mobile phones and hence your mobile search rankings will automatically improve. This would also be in line with your SEO strategies.

7.. Quick Page Loading: A mobile page takes approximately seven seconds to get uploaded. However, Google wants the loading process to get over in one second. With a responsively created website, you can reduce the time taken to upload a mobile page to a large extent.