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Some say we love startups, others shout us as web developers, few commend us as a digital agency, while some suggest technology greeks.

How Social Media Marketing is becoming the New Gen’s Biggest Demand?


The more we delve deep into the age of digitization the more it is becoming difficult to find someone who has not been a part of any of the social media platforms. From professional connections to dating to photo surfing, there is a social media platform for everything. The journey of social media started with Bulletin Board Systems as a means of meeting people from the same niche. And, now, they have become an inseparable part of our lives. Owing to the presence of a large number of the target audience, these platforms are gaining popularity for marketing products and services, especially among the new-gen startups. So, what is making social media marketing so popular? This article will discuss 5 reasons behind the growing popularity of social media marketing.

  1. The cost-effectiveness: Creating and sharing organic content through social media does not really cost money. All you need to do is create an account on your preferred platform and start posting on it. Through authentic, relatable, and engaging content, it will be easier for businesses to reach a significant amount of people within a small amount of time. You can also go for paid promotion if you feel like and you can very easily opt for a Facebook promotion campaign on a tight budget. Social media marketing makes generating ROI less demanding and boosts your growth considerably.
  2. Improves brand recognition: Most buyers go for known brands when it comes to buying a product. This makes building a brand an essential part of any budding business. Social media marketing supports effective brand building with less effort. It put your brand in front of a large audience very quickly and social media like Facebook makes sure that your ad reaches like-minded people. So, social media is a very convenient way of building your brand awareness and it also enhances your brand visibility.
  3. Builds a community around your brand: Social media allows you to tell your brand story and brand goal. At the same time, it helps you to start conversations around your products or services. Through comments and DMs, businesses can very easily communicate with their customers, check feedback and respond to people’s queries. So, it builds a community of loyal customers and followers around your brand. The presence of such a community makes the people feel valued and important.
  4. Lets you research the marketplace: Engaging through social media can help you with your audience research. It gives you an understanding of what people really like, their purchase behavior, and what is trending in the market. You can use all this information in your product formulation. Also, businesses can research their market competitors using social media. Having a knowledge of what their competitors doing to make a profit will only help them to sustain growth in the longer run.
  5. Establishes brand authority: If you are posting regularly on social media and your content is authentic, it will aid you in becoming an authoritative figure in your industry. This is the very first step to gaining the trust of your potential customers. If you are a trustworthy name with relevant content, it is most likely that people will reach for your services. So, businesses should pay attention to their regular posting schedule and content quality to create an authoritative image in their niche.

Social media campaigns allow the marketers’ content creators to promote and market their products through various engaging mediums like videos, shorts, memes, infographics, and images among many others. Such a content strategy attracts visitors more than anything else. Standing amongst the top 10 digital marketing companies in Delhi, iBrandox with its affordable nature, community-building potential, and marketing opportunities are making social media marketing a popular channel for the new-gen population for successful digital marketing.


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