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What is Bespoke Website? How It Is Important For Online Business Presence?

IT Company in Gurgaon
The word ‘Bespoke’ has an English origin to its credit. It means custom or tailor- made clothing. This means that the customer can get their clothes tailored according to their needs. Recently, this word has been in use in the Information Technology stratum. Specifically, it is used to categorize type of websites.

Bespoke software or programs are software or a program that are designed for a specific purpose and is customized according to the needs of the customer. For e.g. a financial consultancy company asks a software development company to develop software that can calculate future account balance on the basis of the current income and consumption. The software could even determine best investment plan.

Bespoke websites are websites which are designed by different website development companies for different secondary and tertiary companies. These companies range from those for whom websites are the principal advertising tool to those which are e-commerce companies. For e-commerce companies websites serve as an important platform for selling their products.

Bespoke websites have features such as custom layout, its own and advanced database integration, safer and secure money transaction, accurate and faster retrieval of data etc. It is completely maneuvered according to the needs of the client. Therefore, they take longer to be developed and are expensive than conventional websites built from templates.

Bespoke websites and conventional websites have some same primary features but bespoke websites have some features that make it stand out of the crowd. It is well responsive, easy to navigate, have clean fonts, logos with hyperlinks to important pages, social media buttons, and widgets for social interaction. Furthermore, it should be search engine optimized, fast to load, regularly updated, very different theme and colors. An advanced searching option adds another feather to its hat.

It is extremely necessary for businesses to be prominent on the internet. Since bespoke websites allow clients to create websites keeping their requirements in mind, it is unlikely that they compromise on any areas and get absolutely what the company needs. Thereby, online businesses can make it as specific and professional as possible, until it suits it gets a prominent position on Internet.

As online businesses have to persuade customers like in live shops without speaking, they need to deploy some excellent services and features that they do the job – bespoke website is what is required. Bespoke websites are comparatively more enticing than the conventional websites, hence more visitors and more likely is its position within the first few pages of the search.

Cyber crime is an issue that has worried all and therefore customers when visiting online business websites demand total protection of the information they provided to the company. As a result, bespoke websites result in better security than conventional websites.

Bespoke websites provide better and numerous options for advertising and selling their products. Bespoke websites can be browsed on various electronic equipment, provided it’s facilitated with internet. These websites have international compatibility and a sophisticated interface provides its products with an exposure to international markets.

Since these websites are for online businesses, they are easy to administrate and maintain because of its matchless identity provided by a complex and efficient Content Management Systems, permitting complete control over the website. Hence, easy to update and manage. Thereby less operating costs for the company.