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Some say we love startups, others shout us as web developers, few commend us as a digital agency, while some suggest technology greeks.

3 Things to Avoid while Developing Mobile App and Optimize them


Technology is a fast-paced evolving concept and can be customized in many ways to the advantage of users. Think of mobile apps; these are probably the most effective and most widely used software or programs used in smartphones or tablets. There is literally an app for everything; the idea is to stay connected with the virtual world even when you are on move. But how do you know which apps will be helpful, and how you can avoid some common mistakes while developing an app. Reputed mobile application development companies like iBrandox come into the picture. Take a look at some of the common mistakes which you might avoid while developing a mobile app and how you can optimize the mobile app for more traffic.

Use a single-platform app

Let’s face the reality. Major players like Google and Apple are in the market. And competition is tough. So the first thought that comes to mind is how can we create an app which will be simple and yet will be extremely functional? You need to think about the usage of the app and keep it simple. Do not use multiple platforms and double the production expenses. A single platform can actually help you to get MVP or Minimum Viable Product in the app store. The term simply means that your product has the chance of having the highest return on investment if you compare it with the risk factors. Plus, if there are further changes to be made in the app, making it on two different platforms can be doubly expensive.

Think from the perspective of the user

Firms like iBrandox are one of those rare mobile app development companies in Gurgaon that will put a lot of emphasis on the user experience. Because they know that more than 25% of the apps are used only once and never used again. The reason is obvious. With Apple in the market, the user experience has reached new heights. There is hardly anyone who cannot use an iPhone or an iPad. The app should be simple when it comes to functionality. It needs to be intuitive and have a design that can impress the users in the first instance. So, before you launch the app, always ensure that the design and the user experience are up-to-the-mark. Also, no one wants an app that will run your battery dry in minutes or clog your phone memory. Think of something smart in these two areas and you may have a winner!

The security of your app is of supreme importance

You never leave your home unlocked and unattended when you are away. It is the same with an app. Irrespective of the design or platform where it is launched; you must ensure maximum security for your enterprise app. Think of measures that ensure that your business information is properly protected.

And when you think of security, you cannot avoid the role of analytics. Several analytics services can offer effective solutions for content, design, security, or user experience. Think of parameters like DAU or daily active users, engagement, retention rate, etc, and measure the performance of the app from the very first day. DAU is one of the most effective ways of measuring the success of any online product. It shows how many distinct users take note of or engage with a product or service on any day.

But even after you develop an app; it is hard to predict customer behavioral patterns. But there are smart ways to ensure that you have the right traffic for your app.

ASO: The Process of Optimizing Mobile Apps

ASO or app store optimization helps to increase the visibility of your app. How? It helps to increase the rankings in the results of the app store. The idea is to make it enough visible to potential customers. This is a great way of garnering interest among the consumers thinks iBrandox, one of the mobile application companies in Gurgaon. The reason is obvious. If the customers feel interested, they will download the app. And if your app has a paid version, you are making money out of it.

Make your product lucrative

The strategic use of your mobile apps can boost your mobile marketing strategy. More and more businesses are coming into the scene making it difficult for customers to choose. As everyone vies for attention, the customers will rely on something unique and customized for their business.

Big companies like Walgreens and Target are showing different ways. The target for instance has started delivering mobile coupons through messages. So, in case you want to redeem the coupons, you do not even have to print them and redeem them in a Target store. Having a mobile app Target can help you and you would love to avail yourself of the opportunity. And the best part is that the company is trying to create brand loyalty and generate revenue with a unique process.

Companies like Walgreens are all in for putting their stores in a store locator app. This app has been creating a lot of positive buzz in the retail industry and is in sync with the mobile mapping system. Putting your store in this app is a great marketing strategy. So, if the customer is in the same neighborhood, where there is a store of Walgreen, it will automatically pop in the mobile.

Make your customers happy

Often word-of-mouth publicity is the biggest booster for the popularity of an app. If the business already has a set of loyal customers, one should seek their honest opinion about the app. This is a strategy that should be used before the app comes to the app store. The feedback can help to make changes. The objective reviews are always helpful. But there will be a set of brutal reviews too. But with a core group of people, informed about your product there can be a counter-reaction to the reviews.

To be distinctive, one has to be innovative; otherwise, there is every chance that the app will be lost in the sea of apps available in the market every day. The trend shows that customers are looking for apps that are customized, easy to use, and unique for their business.


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