Companies that are new to e-commerce, tend to design and execute their e-commerce plans in an incorrect manner, which eventually fetches them no results and minimal online business. Building an e-commerce store/website is both complex and tedious and requires one to deal with a number of aspects such as logo and website designing, shopping cart solutions, creating a merchant account, promotion and online advertisement among others. Hence, it is always a good idea to outsource the task to a professional and experienced web development agency like Gurgaon based iBrandox. A reputed web design and development company will do all the research and planning on your behalf and also perform a usability test to ensure your site is use-friendly and easy to navigate. Here, find the six most important areas that experienced web design companies delve into in order to help their clients acquire exciting and innovative e-commerce portals.
1. Website Address:
Professional e-commerce and web development agencies such as iBrandox provide businesses with unique and relevant website addresses to ensure that their potential and existing customers are able to find and spot them easily on the web. Typically, businesses use the name of their companies as their domain names. However, they can also use the description of their products and services as their web address. For instance a bag selling company can use “bags” in its domain names. Similarly, businesses should also think on the lines of registering common typography errors and misspellings and other extensions to boost traffic to their sites.
2. Software for Shopping Cart Development:
Using advanced software for shopping cart development is yet another important aspect of e-commerce website designing. Retailers and wholesalers, who wish to sell products online, need to design a comprehensive product catalog, manage shipping and inventory and gather payments on a frequent basis. Thus, e-commerce companies must design a well-integrated shopping cart using appropriate software such as accounting software for tracking payments and purchases. Apart from this, they must also look into other aspects such as email, customer support& service and web hosting.
3. Payment Gateway:
Almost every e-commerce company accepts online credit card payment every time they sell a product. As a newbie, you will have to set up a payment gateway and merchant account for your store too. Leading web design companies including, Gurgaon based iBrandox can help businesses create a safe and secure payment gateway by using several options such as PayPal, Google and Checkout.
4. Website Designing:
It is impertinent that you create an eye-catching and unique website in order to attract online visitors and potential clients. However, alluring visitors through design isn’t enough. This is precisely why e-commerce companies must consider providing innovative products and also offer attractive discounts to convince and engage customers on an on-going basis. Ideally, e-commerce portals shouldn’t have very heavy backgrounds. However, the logo and company name must be prominent on their sites. Also, e-commerce sites should keep their website navigation simple and effective. Most importantly, they need to use high-resolution images and add “Add to Shopping Cart” and “Buy” buttons on their sites.
5. Security of Website:
One of the biggest reasons people refrain from online shopping is because they fear losing their money and personal and financial details to scam or fraud websites. Therefore, it is essential that you offer safe and secure payment and transaction options to your online buyers. Experienced web design agencies will ensure that your e-commerce portal complies with the regulations created by the credit card industry. E-commerce store owners must also display an SSL certificate on their site and mention their return, shipping and cancellation policies clearly.
6. Promoting Website:
Last but not the least, in order to better sell their products, e-commerce companies must heavily rely on online promotion and advertising. This can be easily achieved through SEO and PPC advertising. Reputed web design companies can help e-commerce companies develop an effective and long-term e-commerce strategy, by understanding and analyzing their specific requirements and niche products. By using effective search engine optimization strategies, they will put your website right on top of search engine result pages.
In a nutshell, businesses that are planning to step into the e-commerce industry must heavily bank on extensive planning and preparation. They must also set realistic goals and ambitions and review their business plans and strategies regularly, to ensure that they are on the right track.