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Some say we love startups, others shout us as web developers, few commend us as a digital agency, while some suggest technology greeks.

The must-have Features for Ecommerce Websites


Every website that gains popularity boasts unique features. Unique trends appear from time to time including advanced filtering, dynamic product search, 360-degree product previews, and animation. However, these trends do not guarantee definite conversions.

Therefore, the necessary features every eCommerce website must have are:

Ease of use

A good elegant design must be the basic objective since more than 70% of customers state that ease of use is the most important characteristic of a website. Consumers must be able to access products simply without having to run into unnecessary time-consuming features. To make a sale online, a seller just has a few minutes therefore, categorized products with comparison capabilities, filters, FAQs and customer reviews are must-have features that give them an eCommerce website a competitive advantage over others.

User Reviews

The most important factor for making a sale is reviews since more than 90% of shoppers choose products based on their star ratings and reviews. While having negative reviews might be considered a sales killer, it often shows a website is genuine and willing to correct any issues encountered by its customers.

eCommerce sites must include plugins that allow consumers to post reviews to popular review platforms like Facebook, Foursquare, and Yelp. Cutting-edge eCommerce sites are using user reviews as social proof to convert leads to consumers.

Security features and advanced payment options

Security plays an important part in convincing leads to convert, since, cybercriminals can easily target eCommerce websites. SSL certificate, Two-factor authentication, and firewall are some of the necessary security features every eCommerce website must boast. Furthermore, several advanced payment options make it easier for customers to choose their desired option which they find most reliable and easy to use.

Return policy and shipping information

Return policy is one of the most important features since it gives customers and necessary information and assurance before taking a risk. More than 60% check the return policy before purchase and more than 90% convert through this one step. The same applies to shipping information, which is why it is an essential part of eCommerce development in Gurgaon.


Today most of the traffic for ecommerce stores comes in through smart phones; therefore it is necessary for every website to mobile-friendly and highly responsive. If a website design does not adapt intuitively to several devices, traffic automatically decreases from customers using smart phones. Since most websites still refuse to use responsive designs, utilizing the professional services of mobile websites in Gurgaon can prove to be advantageous.


The ultimate goal of professional services offering eCommerce website design in Gurgaon is assisting ecommerce platforms in creation of new customers while retaining old ones. It is possible to effectively convert customers which is turn boosts sales significantly. Allow iBrandox to customize a successful eCommerce website design and enjoy the results for your business.


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