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Why Do Startups Need Good Websites?

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The very reason young people are entering into startups is because they need to grow fast and be visible to the market. In order to do so they need visibility, this can be achieved only through a good website development company that attracts potential customers as well as draw the attention of investors.

A User Friendly Interface
Most startups are centred on e-commerce. Therefore their websites have to be designed accordingly. These websites act as a shop fronts, as well as a source of information on support and customer care. Therefore it has to have a good look and easy manoeuvrability. Ease of access has to be a priority in this case as the demographics show that all age groups are involved in online buying.

Driving Traffic towards the Site with Effective Marketing
Simply put, not a lot of people will look at the website if it is not marketed well. Startups are usually small and have limited resources which cannot cope with the expenses of television commercials or banner advertisements. The internet is the best option as it is. Internet advertising involves using banners on other people’s sites that are linked to your website which redirect the traffic. Ad blockers will not let this happen for those who use them. Another way is to have content that is really worth looking into and will garner people’s attention. This is far more effective.

Communication with the Customers
Startups rely a lot on customer feedback to tweak their services. If the communication channels between the customer and the provider are unhindered, it leads to better customer experience and feedback, which is a self-feeding mechanism, fuelling growth. Live chat boxes are increasingly being used to better customer experience along with help line numbers.

iBrandox has been involved with a number projects to make websites for a startup. Its core team sits down to visualize the idea before iBrandox actually gets down to planning and layout of the website. The spirit of the startup has to be kept in mind as well, so that it resonates with the theme of the website.