The digital landscape evolves at a rapid pace, and websites are no exception! Designs, layouts, and navigation systems that are trending today may lose their impact with time and end up being outdated or incapable of resonating with the value and persona of your business. Think about it, what is appealing to your potential customers is best for the growth and development of your business; without a beautifully designed website will you be able to serve the best to your customers? This is where the reworking - website redesigning comes into play.
Recognized as an effective, affordable, and safest way to build a successful website, reworking is a simple process of upgrading the existing site with the help of best-in-class industry practices and tools. Certain business sites might require design updates, other sites may need a complete SEO makeover, and some sites would require both.
Benefits of Redesigning your Website
Many businesses consider website redesigning services as a form of investment for the prosperous future of their business. This is because there are innumerable benefits associated with website redesign, including:
- Increasing the trust of customers
- Opening a new horizon of opportunities
- Enhancing the conversion rates
- Acquiring higher Search Engine Page Rankings (SERPs)
- Gaining control over the quality of content
- Adapting to the latest and modern innovations
Is Website Redesigning the Same as Website Revamping?
A website redesign and revamp are two integral aspects of site rework. However, they significantly differ from one another. With redesigning, you have the scope to start the design from scratch, letting go of the layouts & navigations that were part of the site before. On the other hand, in website revamping services, the core structure of the site remains consistent while addressing the pain points to perform a facelift in terms of colour, logo, or fonts along with minor tweaks to UX and individual pages.
Things you should consider to rework your Website
The critical parts of your site i.e., the ones that boost customer engagement, drive sales and are the soul of your marketing channel require a catalogue of web redesign components for potential improvements. Wondering what they are? Read on to know more.
- 1. Advanced Search Features
Today, consumers are keen on using search tools for navigating to the information, service, or product that they are looking for. This means, that without an advanced search filter you are missing out on the opportunity of converting a large number of prospective visitors. Hence, the number one feature that must be a part of a website redesign and revamp catalogue is an advanced search filter that will support effective internal navigation.
Your services are exceptional or your products are breaking records and have become bestsellers of the year but are you sharing this information on your website? Social proofing is emerging to be an invaluable aspect of any business. In fact, customers who read happy and satisfied reviews of previous customers on the site itself are more likely to get converted, as opposed to those who have to use a search engine to find reviews about the product or services that the business has to offer.
The user experience (UX) of the website can be improved to a dramatic extent with the help of smart forms. The forms can either be for joining exclusive content (newsletter), placing a query, or connecting with the brand to understand more about their services and product.
The presence of forms on a website not only makes it more professional but also creates trust and ultimately ensures you can achieve higher conversion rates.
If you have a website that doesn't have the much-needed FAQ (frequently asked questions) page or section, then you are at risk of losing potential customers! Why is that so? Well, when customers visit a website that is completely new for them, they seek information that would establish credibility, and professionalism and give them a good picture of what to expect from your business- that's what the FAQs section is all about.
The use of a FAQ page will give consumers the confidence that they are making a high-quality purchase and are 100% aware of the things that should know about the services and product.
Consumers love hearing stories related to the brand. It adds an emotional connection with the business and provides an authentic appeal too. Hence, while reworking the website, you can opt for user-generated content (UGC) from social media profiles to showcase the value, impact, and difference your business can make for its customers.
Working through redesigning a website is complex and might take weeks or even months to different things planned and organized. Fortunately, the hassles of reworking can be made easy with the help of professional services by iBrandox, a dependable website redesigning company in Delhi - the one fine platform for all your website needs!