Almost all brands have their websites. This website focuses on the vast majority of digital (and some print) campaigns to raise awareness or encourage a specific action. While it's great to see an increase in traffic, it's a new ballgame to keep people engaged long enough to convert.
In today's digital world, a potential consumer or business partner may encounter your brand for the first time through your website. It's deciding whether they'll spend their time and money on it, and nobody wants to put their trust in something that seems antiquated. For this reason, maintaining a unique and up-to-date website is crucial, as is checking that your first impression is good.
If you want to keep your website fresh, how often should you update it?
Regular tweaks to your content are great for keeping it interesting, but they can't replace a complete overhaul. Every two to three years is about right for a website to revamp. It's essential to re-evaluate your website's experience and goals every few years since, at that time, new UX concepts may have emerged, consumer demand may have shifted, or your brand may have undergone some adjustments.
Website Redesign: What will you keep and what will you change?
The primary components that can either be maintained or scrapped are:
How would you describe the evolution of your company's visual identity? Do you want to give the company's branding a facelift, including a new logo and colour scheme? In the first phases, you could aid in branding.
Do you offer any novel goods or services? Is the writing quality of your previous website lacking? Norms for acceptable content evolve throughout time. Longer and more user-focused content is required.
- Digital Marketing Strategy
Consider whether or not your current website supports your long-term objectives for Digital Marketing and Search Engine Optimization. Search engine optimization and other forms of digital marketing are often implemented after a website has already been built. Therefore, your website's content may not always reflect your marketing efforts.
Your website's design and layout may have fallen behind the times.
Every five years, technology advances, and your code might become bloated, untidy, and outdated. Because of this, maintaining order and accuracy is challenging.
- Content Management System
Is your present content management system satisfying your needs, or do you find yourself wishing for something simpler? Costs associated with website upkeep and enhancements are decreasing as content management systems become more intuitive to use.
Pages evolve and expand throughout time. Is there any sense left on those pages? Do you have the ability to combine pages? Do you need to break things out across multiple pages?
Websites tend to be unnecessarily confusing a lot of the time. Chat, search, filtering, and translation are just some of the future-proof features that will be a part of them. The code stays in place, making the site cumbersome and slow.
- 1. Less expensive in the long run
- 2. Consistent brand identity
One individual almost seldom works solely on a website. Even if this is the case, it's unlikely that every change you've made over the past several months or years has maintained the integrity of your brand's image. An overhaul of your website is a great chance to look at your brand as a whole and make sure it's presenting itself consistently.
- 3. Helps SEO and the site's overall performance
Redesigning a website is a great moment to optimize the site's performance using relevant keywords, just as revising your brand identity is. Ensure the information offered on your site is consistent with people's questions when they visit.
- 4. Revised content strategy
You are making significant strides toward perfection by strengthening user flows, content, and overall experience. However, how is your content strategy doing? Refreshing your content strategy with your website will help you build a strong, unified, and up-to-date digital presence.
- 5. Enhanced performance of the site
Considering that 88% of consumers will never return to a site after having a negative experience, your site must always be in good working order. Using many old CMS versions might cause technical difficulties and management limits that harm search engine optimization, user experience, and, ultimately, conversion rate. However, keeping your content management system up to date can boost your site's efficiency, security, and usability and allow for a fresh look at browser support and responsive layouts.
If you want a greater say over your content management, consider upgrading your CMS or making the leap to a custom solution. Concurrently, you may update your software to the latest standards and guarantee optimal performance for your company and its end customers.
- 7. Responsive to all screens
Considering the prevalence of mobile devices, businesses need to consider users of varying screen sizes while making updates. This adaptability and readability across many display sizes are made possible by responsive web design. You can save time and money by not having to maintain separate websites for mobile, tablet, and desktop users, which is suitable for brand recognition. Your analytics are consolidated and much less of a hassle to handle, especially in terms of continuous improvements.
- 8. Slows down site speeds
In July 2018, Google rolled out a speed change, signaling that mobile site speed would henceforth be a prominent ranking component for mobile search results. That's why it's always harder for an older website to compete in search engine rankings with a newer website that uses modern technology because the older frameworks take longer to load.
Due to the prevalence of cyber dangers and hidden risks in the online world, businesses must take precautions to protect their customers' and users' personal information. Because of its significance to both users and companies, this advantage should be highlighted after discussing redesigning a website.
If it has been a while since you last updated your website, the prospect of doing so may seem daunting. Updating your site sooner rather than later can significantly impact your business and your customers. You may rely on iBrandox for instant results.