If your website is a few years old, then it's definitely time for a redesign. It's also exciting! Your digital marketing efforts can definitely benefit from a new, beautiful, and modern infrastructure.
However, it is essential to consider things from an SEO perspective before revamping your website. While this is an opportunity to set yourself up for success, you can inadvertently undo any SEO traction you've previously gained if you're not careful. Here are some SEO ideas for website makeovers to get you started.
Why has SEO changed Website Design?
Since search engines rank every page on your site based on various factors, any changes you make can affect SEO. They classify each website based on its underlying structure and how it affects user experience, as well as by evaluating the information that appears in our browser.
Therefore, it is best to consider SEO for a website redesign as soon as possible. Even if you have never invested in SEO, plan to do so in the future. You should be aware of how a redesign can affect your ability to achieve your goals and look for options to maintain and improve your SEO.
Your developer should already be able to help you with SEO, right? Not always.
Amazing web designers are needed. They are capable of creating excellent websites with great functionality. But even if they have some SEO experience, it's usually not their main area of expertise. And you shouldn't anticipate what happens. The developer is responsible for creating and maintaining the website. Traffic generation requires various skills, usually the work of your content marketer, SEO specialist, or other marketing team members.
So how can you redesign a website without hurting your SEO? Let's start with the tips we've broken down into what to do before, during, and after a site review.
Why do SEO when redesigning a website?
You know that using SEO in your website redesign will increase website traffic, lead generation, and revenue for your business, but why should you use SEO?
You should incorporate SEO into your redesign, whether your current site does or not, for the following reasons:
Few reasons to include SEO in a website redesign:
- Earn money for your redesign
The cost of a website can range from $1,000 to $100,000. You want a website that performs well and provides a return on investment for this price range (ROI). Your business will make its investment and then launch a new website with a bit of SEO.
Indeed, its optimizations, such as informative page titles and faster page loads, will make your website more user-friendly and search-friendly. To get the best ROI, you need to invest money in improvements that include awareness, such as off-page SEO and expanding beyond your website. If you want SEO to have a long-term ROI, make SEO part of your ongoing marketing strategy.
You can maintain your top search rankings and increase your presence in search results through regular optimization, which will make your business visible to more members of your target market.
- Incorporate SEO into your design
Your business gets a fresh start with a completely new and updated site. Moreover, it gives you the opportunity to design and create an SEO-optimized website on both the front end and the back end. Page speed, navigation, internal linking, breadcrumb navigation, and other aspects of your site can be optimized.
In short, this means you can create a website that users and search engines will love. Remember, SEO-optimized website design doesn't have to be boring. You can expect an attractive yet SEO-friendly site if you work with the best companies specializing in SEO redesigns. Find some examples in the portfolios of professional companies.
Keeping an existing optimization company that already uses SEO cannot afford to leave you behind when redesigning your website. Redesigning your website without the context of SEO, like launching without redirects, can cost your business lost traffic, leads, and sales. Your in-house team or web design company should incorporate SEO into your redesign for this reason.
Make sure the web design company you work with is aware of search engine optimization and how it affects the look and functionality of your website. Many businesses focusing on website design and development choose not to use SEO. This means that your business can lose all your hard work (and rankings) after setting up your new website.
- Set the stage for success
If you're like most businesses, you're rebuilding your website to support your business expansion. If SEO isn't part of your redesign, it can sabotage your website traffic, online sales, or lead-generation efforts when you launch a new site. Instead, you want to update your website to make it easier for customers to access your products, buy your products, or communicate with your employees.
Incorporating SEO into your website redesign will help you succeed. For this reason, the company does not provide, for example, website redesign services without SEO. They want your business expansion to be a success for our customers. Because SEO prepares your website for success, they include it and make it a must-have for all our redesigns.
- Reduce classification loss during migration
If this step is not carefully planned, your website may lose visitors or rankings. However, with careful preparation, website SEO can be further improved. Keeping your SEO components up to date is vital, and ensuring these best practices can be applied to a new site if your website receives high search engine rankings and thousands of visitors from organic sources every month.
Brands can uncover important features of the site and page with high SEO value by performing an in-depth analysis of the current level of the website and the webpage. They ensure that these components are migrated to the new site using appropriate execution strategies, which always protect SEO.
Redesigning is an important strategy of SEO. It helps your website to grow better. If you want to know more about redesigning your SEO strategy, this article is for you.