Did you know that half of all internet users think a company's online reputation is based on the quality of its website design? If your website needs to be updated, is slow to load, or has other issues on different devices, visitors may form negative impressions of your brand, so they start to wonder if they can trust your business at all.
This website redesign case study will give you an idea of what to expect from the redesign process. To demonstrate our methodology and the results of our most recent redesign effort, we will review some of the most important discoveries. You can apply some of these ideas to your website overhaul.
Redesigning a website involves changing an existing site's visual style and functionality. This consists in reorganizing and rethinking the current structure, design, colour scheme, and navigation. Furthermore, it may stress the significance of search engine optimization, responsive web design, improving site speed, and technological easiness.
The Case for a Website Redesign
For many different reasons, redesigning your website could be in the cards.
Improving its Efficiency
Do you need help with low visitor numbers, low sales, or little participation? A redesign can assist if you want more visitors to visit your site after discovering it through search engines.
Changes in your brand
It's time for a website redesign if your company has recently made significant changes to its offerings or has adopted a new visual or verbal identity.
Our Case Study
Customer persona-based design
Understanding your audience, their needs, and their context for using your website is crucial to making it successful. In the website redesign case study, web designers often focus solely on their sites' aesthetics rather than visitors' demands. We want our guests to be satisfied and energized.
When a Buyer Persona visited the site, they found nothing of interest. This is why we spent considerable time researching our target audience, their needs, and their interests before beginning the redesign.
We also visited competitors' sites to get a sense of the information they provided and the methods they used to deliver it. Using actual demographic information, we created a new layout that is both more accessible and instructive.
Striking the balance between design and function
A more interesting layout can entice people to stay on your site longer. However, you prioritize your customers' wants over your users' needs. In a website redesign case study, visitors may become irritated when using your site and decide to look elsewhere.
Developing a beautiful website that stays true to your brand and values can be easy, with resorting to showy design choices that hinder website readability and use.
Previously, the site had aesthetically pleasing features but could have been more practical. Our talented team of designers and developers, however, has produced a place that looks great and performs admirably in its intended roles.
The following steps helped us achieve our goal
The usability of a website or product is crucial. Therefore, we invested effort into selecting a website layout that reflects and enhances the product and the company's ethos. This will help to improve the service we provide to our customers and develop our business.
Furthermore, we picked pictures that highlight and present their abilities in a way that makes sense.
We ensured adequate white space between paragraphs, text, and photographs and used legible typefaces. The plan became warmer and more expert-looking due to this "breathed" effect. Finding the right balance for your design is important, considering that too much white space might make it seem chilly and uninviting.
Considering speed and form when designing
Finding a happy medium between rapid development and robust features and content is a problem at every process stage.
During this work
During the website redesign case study, the design process aimed to produce a quick and simple user interface.
Writing code that met both efficiency and readability requirements was challenging during development. The optimal balance between form and function was paramount in both cases. Nevertheless, speed is still a crucial component.
Attractive visuals, such as films and animations, help keep visitors engaged with your site. However, if you have a lot of media on your site, it may take longer to load, which can frustrate your visitors and hurt your SEO.
We implemented several changes during the website redesign case study to address this issue. We ensured the underlying information architecture and hierarchy made sense before designing the user interface.
The design is minimal, with only the essential features included. We only included videos that we deemed relevant enough to display. Please select the most appropriate third-party tools, and put them to good use immediately in the design process. Reduced the amount of information on each page. Massive data sets combined.
Getting it ready for a flood of visitors
During the website redesign case study, our staff toiled away for days to optimize the site for an influx of visitors. This was due to the increased website traffic that paid media campaigns enabled. We anticipated huge traffic surges whenever the corporation promoted its products or services on national television, in newspapers, or on the web. We suggested an infrastructure overhaul, including a server update, code optimization, and load testing.
Taking care of the needs of your stakeholders
Whether you're a design firm where a website redesign case study on ongoing, an internal team at a large organization, or a small business owner, you'll need input from a variety of sources as you build your site. This is because all of the site's constituents will have different ideas about the site's form and function. Therefore, it is crucial to solicit feedback from as many relevant parties as possible to develop a site that satisfies all of them.
You run the danger of having your design compromised or changed if you don't acquire buy-in from key stakeholders and link your business goals with the vision for the website. It's crucial to get everyone on the same page from the beginning to ensure the success of your website and prevent user annoyance. With everyone on the same page regarding the website's purpose, you can rest assured that it will meet everyone's expectations.
It wasn't easy to manage the expectations of all the stakeholders. Nonetheless, we accomplished our goal bearing all this in mind. We laid out an explicit strategy and stuck to it throughout, all the while inquiring about the specific, measurable business goals they needed to achieve.
With future expansion in mind
According to our website redesign case study, it's important to balance form and function when creating a website's layout. Your website must be flexible enough to accommodate your business's evolving goals and target demographic.
However, anticipating the specifics of potential growth and creating a site accordingly is challenging.
For this reason, we made sure to leave room for growth during the design phase. However, there were a few things to think about first.
We surveyed their long-term objectives before creating the website and its revamp. They ensured servers could process many queries simultaneously to ease performance concerns. We distributed site traffic over multiple servers to ease the load during peak periods.
Your website can be beautiful, helpful, and error-free, but it only achieves its goals if you see the desired results. Our website redesign case study is very helpful for you. Your website's primary goals should be to increase brand awareness, customer loyalty, and sales. If you are unhappy with the outcomes, consider starting over. If you require assistance creating a high-quality website, a redesign, or a complete redesign, don't hesitate to contact iBrandox.