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Why Your Business Requires a Mobile-Ready Website?


It’s as simple as this. If you want your website to be easily found on Google’s search results then reorganize it to make it more mobile-friendly. According to some of the recent reports and statistics, an increased number of people now use mobile phones to surf the web as opposed to personal computers. This is one of the primary reasons why Google is about to initiate “mobile-friendly” as one of the major signals for ranking websites. Therefore, it is quite evident that if you want the world’s leading search engine i.e. Google to rank your site higher then it is advisable to review your website and prepare it for mobile phone users. Here, find out more regarding the importance and methods for preparing a mobile-friendly site.

What does “Mobile Friendly/Ready Imply?

A recent study revealed that around 50.3 percent of the e-commerce site traffic comes via a mobile phone and globally around sixty percent of mobile phone consumers utilize their mobile devices for surfing the internet. The above figures clearly indicate that a mobile-friendly site has become an absolute necessity in today’s business environment.

A mobile-friendly website offers optimal viewing and user experience irrespective of the device a person uses to view the site. If people view the desktop version of your website on their mobile phones, then it clearly means that the site has not been optimized for mobile phone users. Typically, a mobile-ready site does not require zooming, has a special menu, and displays content appropriately in one single column. In a nutshell, it makes viewing and using of the site easy for all visitors.

Tips for Identifying Whether Your Site is Mobile-Ready or not?

As per Google following are some of the easy ways in which you can determine whether your site is mobile-ready/friendly or not:

  • Mobile-friendly Testing: For this, you simply need to put the URL of the site you wish to check on Google’s mobile-friendly testing site and then hit the “Analyze” button. The tool is self-capable in determining whether your website is mobile-ready/friendly or not. In case your site needs an upgrade or improvement the tool will specify the same and also provide a preview of how your site would appear on a mobile device.
  • Report Pertaining to Mobile Usability: Users who have signed up for the Webmaster Tools can use the same to generate a report that enlists the errors that your site contains with respect to mobile usability, which can be further used to rejig your website.

How to Acquire a Mobile-Ready Site?

In case the above tests state that your site requires further tweaking in order to be transformed into a mobile-friendly site, then you basically need to decide the type of website you really desire. Again, depending on your preference and budget, you can pick from any of the options listed below:

  • Installing a plugin on the Existing Site: This is a great option for users who are either conscious about their budget or do not have enough money at their disposal. Website owners can make use of a number of WordPress plugins available on the internet. However, this particular method isn’t the best way to optimize your site as they provide an extremely generic appearance on mobile devices.
  • Get the Theme Code Tweaked: In case you are really fond of your website’s design and appearance, you can always get in touch with a reputed website developer like Gurgaon-based iBrandox and tweak your existing site’s theme code. This way your site will become responsive and mobile-ready as well.
  • Re-design Your Site With a Different Theme: You also have the option of re-designing your site in case you don’t wish to continue with the previous look and appearance. In order to achieve the same, you need to hire an expert website designer such as iBrandox and acquire a custom site with a new theme code. Experienced web designers can create a responsive website that consists of relevant content and images that fulfills your target visitor’s requirements.
  • A Site Specifically for Mobile Users: This means that the developer will create a specific version for mobile phone users. Thus, a mobile-specific site will display the modules of your existing site in a manner that it becomes easier for your site visitors to navigate and view the site easily. This way you will have acquired two different sites, one for mobile users and the other for desktop users.

To sum up, businesses that operate locally must definitely consider creating a mobile-ready site. Similarly, other companies that have a huge number of customers who use mobile phones for internet surfing should also consider revamping their site and making it mobile-friendly. For this, they simply need to use appropriate analytics and reports and determine whether they actually require a mobile-friendly site or not.


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