If you own a real estate website, then you must know how important it is for your portal to rank higher on search engines. According to a research, 33percent of the clicks occur on the 1st result of the search engine result pages (SERPs) and 75 percent of individuals never go to the second page of the search engine pages. This clearly implies that if you want your real estate portal to appear on top of the SERPs, then you must rely on real estate SEO strategies. Read on to find top real estate SEO tips for bolstering your search engine visibility.
Tips for Boosting Your Real Estate Portal’s Visibility on Google:
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- Keyword Strategy: The first SEO tip for improving your ranking on Google is to design a keyword strategy. Real estate businesses must identify terminologies and specific keywords to ensure that their website is easy to find on search engines. Using specific and niche keywords such as rental office space or Gurgaon real estate properties etc. help real estate firms to improve their search engine visibility.
- Create Innovative Content: Needless to mention, creating relevant content is an effective SEO strategy to boost your online visibility. Real estate firms must create original, informative and innovative content to attract more visitors to their website. Realtors and property agents must combine videos, graphics, content, and images to create effective content. Right from including a company bio to property descriptions, industry research reports, blogs, updates, and news articles, real estate firms must leave no stone unturned in creating best quality content for their real estate portal.
- On-Page SEO Optimization: Another useful SEO tip for boosting your real estate website’s presence is to rely on on-page SEO optimization. This requires real estate companies to work on different aspects such as Page Title, Metadata, Meta description and Image Optimization.
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