SEO techniques in general aim at improving the position of a website in SERP. It is divided into two types, On-page and Off-page. Off-page SEO marketing consists of utilizing activities which lie outside the boundaries of one’s webpage. Some of the most important activities through which this form of Google optimization is carried out are:
Importance of Off-Page SEO
- Social Media Networking
- Link Building
- Social Bookmarking
Off-page optimisation of a website provides an indication towards how the world perceives it. A useful website will definitely obtain reference links gradually and will also be mentioned several times through various social media websites like Twitter, Facebook and Google Plus. Like-minded users will also bookmark and share its link in communities concerned with the website or industry to which it belongs.Benefits of Off-Page Search Engine Optimisation
There are numerous benefits offered through Off-page SEO strategies. Some of these are listed below:
- Higher Ranking: There is a significant increase in a website’s ranking which eventually leads to high traffic.
- Better Page Rank: One of the most important factors contributing to the popularity of Google is its Page Rank algorithm, as it shows the most relevant searches to a user.
- More Exposure: A website with higher ranks has more chances of being mentioned through links and in social media websites. Since, it is at the top of the list of results chances of it obtaining more traffic also increases, which gradually leads to numerous other benefits.
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