Creating SEO-friendly content can sometimes be tricky as the writers and the marketers require keeping a whole lot of ranking factors in mind during the entire process. Keeping in mind that SEO is an ever-evolving field, it can very much leave you overwhelmed. However, high-quality SEO-friendly and relevant content can be the driving factor behind your company’s growth. Therefore, contrary to popular belief, SEO is still very relevant. Having said that, how to really make your content SEO friendly? Let’s find out the answer in this article.1) Pay attention to the search engine ranking factors
Even before starting with your content, you need to have a clear understanding of how search engines rank content. The most important ranking factors that the search engines look for are content, link, site structure, and HTML tags. And, what makes your content worthy of the high ranking? They are quality, relevance, keywords, freshness, depth, usage of multimedia, and usefulness. If you can put a tick on every item in this checklist, your content will be rock solid. Also, optimal linking, site structure, and HTML tags help your content rank higher.
2) Optimize keywords usage
No SEO is complete without the usage of the most relevant keywords in your content. Keyword research helps you to determine what topics are in trend, identify the search volume of the topic and track down the difficulty level to rank that topic. All these insights will help you to find out the right ranking opportunity and create high-value content.
3) Be aware of search intent
If you are done with your keyword research and have already identified your primary keyword, it is time you should identify the search intent of your audience. Try to understand what your audience is looking for when they are using their search bar. Also, research what information is missing from the already published articles and what new you can add to them. It will help you to structure your content to optimize its relevance. If the search engines find your content relevant and useful to the queries, they will rank it higher than your competitors.
4) Keep your content updated
Fresh content gets picked up more by the crawler than outdated content. If you keep your content updated, it reflects that you are trying to make your information more relevant and useful. It helps you to build an authoritative image in the industry. Your audience also realizes that you are dedicated to your service and your content value increases.
5) Adopt the best on-page practices
Google has already started to recognize user experience signals to rank the content available online. HTML tags can help you impact your user experience signals as they are the first thing the crawler takes into consideration while ranking your content. Placing keywords in the HTML tags and keeping them clean can improve your user experience. It also enhances other factors like dwell time, click-through rate, and bounce rate. If you are excelling in all these factors, chances are high that your content will rank higher.
Also, Read: Latest SEO Trends & Tricks for a Better SEO Planning
Your content is your means to communicate your services to your audience. Without SEO-friendly content, it will be difficult for you to reach your potential customers. Therefore, iBrandox, a trusted name among the top 5 SEO companies in Gurgaon has strengthened its process so well that it brings results that will be reflected in your lead generation and conversation rate. So, in the end, only search engine optimized content is your solution to drive more revenue to your business.
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