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What Are The Benefits Of SEO for Your Website?


When you are the owner of a business, it goes without saying that you will have a website that will be the face of your enterprise. SEO or Search Engine Optimization is an art and a science that is concerned with streamlining your website and making it rank on the first page of search engines like Google. However, there are many benefits of SEO for both your website and your business.

Here are some of the SEO Benefits

  • Improved User Experience: There are multiple ways in which SEO can bring about improvements to the website and max out the user experience. This can happen by enabling the audience with all information that is relevant to your business, providing videos and photographs to support the text information, make the web pages easy to navigate along with a mobile-friendly website. All of the above will make the user experience better and will lead to increased click-through, enhanced amount of leads, brand recall as well as high rates of conversion.
  • Lead Generation: Inbound strategies happen to be the most effective and most successful lead source as far as B2B, B2C and other organizations are concerned. SEO is one of the pillars of inbound strategies and accounts for a lot of lead generations and conversions. If you are not getting enough leads through SEO, you must consider a total overhaul of your SEO campaign and possibly seek out the best SEO Agency in your locality.
  • Close Rates Increase: Research goes to show that about a 15% close rate happens through SEO leads. This is in stark comparison to 2% close leads that accrue from outbound leads. If the customers are reached out to, as is the case with cold leads and outbound, the conversion rates are decidedly lower. In the case of SEO leads, the customer will do the research about your service or product, and this leads to higher conversion rates.
  • Higher Conversion Rates: When your site ranks on the first page of Google, it virtually guarantees you high conversion rates. If you manage to maintain a high ranking on SERPs through SEO tactics, your target audience becomes more aware of your brand and their knowledge about your product or service will increase. This increases the possibility of them engaging you with the intent to become paying customers.
  • Improved Cost Management: Research shows that if there are inbound leads, they can bring the cost of lead generation down by 60% as compared to outbound leads. SEO will also help to lower the cost of advertising. If you have a top rank on Google, you will not need to pay for PPC or even advertise your web pages. With good SEO, you will consistently rank high on Google as long as potential users click on your search links.
  • Encourage Users to Visit the Store: With SEO, a potential customer will gain knowledge and information about your brand. If the SEO is done correctly and effectively, it will induce the customers who are local to visit your physical store. For example, if you have a restaurant that serves seafood and whose website ranks high on Google with the relevant keywords, the discerning customer will first conduct research, find out your website and thereby follow it up with a physical visit to your store.
  • Brand Credibility: When you rank on the first few places on the Google SERP or any other SERP, the customer gets the right impression that you are among the top players for the concerned industry. It also goes to show that you are a popular choice and that many other people have also done their research on your brand. All this goes to build brand credibility and in this day and age, it is a golden advantage.
  • Brand Awareness: Brand awareness happens to be the extent to which your target audience recognizes you as a brand. It also is an indication of how popular you are with your target audience. SEO makes sure that your service or product is found easily through both organic as well as regular searches. When you maintain top ranking on SERPs like Google, you will have enhanced visibility and users can find you easily. This ensures that there will be a higher chance for your links to be clicked, which will lead potential customers to your webpage. This increases brand awareness by leaps and bounds.
  • Mobile-Friendliness: Good SEO makes sure that your website is mobile-friendly. In a day and age where over 70% of Internet users surf various websites on their mobile phones, SEO adheres to one of the directives of Google that the website has to be mobile-friendly. Mobile friendliness has a big impact on user behavior and patronage and good SEO ensures this.

One of the top SEO agencies in Delhi is iBrandox, who with their creative and talented teams of SEO experts can assure you of higher rankings on Google and other search engines. Long years of experience have ensured that they have all the skills that are necessary to send your website to the top of the ranking pages.


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