It is nothing new that almost all brands have an online presence. A website is basically a communication channel for you to showcase your brand and interact with customers by offering them a plethora of products and services. But just having a website alone won’t be able to help you. It is extremely crucial for you to ensure that visitors stay longer on your site as it gives you a chance to convert them into customers.
Having a high bounce rate on your website is a signal that there is something wrong with your site and it’s high time for you to work on your website. Bounce rate, to put it simply, refers to % of visitors that leave your website after seeing a single page on the site. This could be due to several reasons, be it content, design, or slow loading time. It is crucial for any business to engage with the visitors and to ensure that they stay longer on your website visiting several pages.
But how do you do this? Worry Not! We will enlighten you with a few effective tips to increase visitors' average time on your website.
1. Quality Content
It is quite normal that people these days are on a time crunch and if they don’t find what they exactly are looking for, it is likely that they will leave the site without exploring further pages. This will increase the bounce rate of your site and will be a loss of a potential customer to you.
Content is the backbone of your website and one should never overlook the quality of the content that is available on your website. Constantly updating your material with new trendy and insightful content will hold the interest of the visitors and eventually they will end up spending more time on the site. It is very important to serve them what they are looking for.
2. Add Search Functionality
Let's be honest, we all hate it to keep scrolling pages for hours searching for something. It’s frustrating and this is what ends up making visitors leave the site. To counter this, one can add search functionality to the website which can enhance the user's experience. By providing the potential customers with the search bar, you are helping them in finding the most important information which will help them in saving a lot of time and chances are that they will keep visiting your website again and again to derive information about a particular topic/products/services. It will further give you the power to track and understand how people look for a particular term and eventually you can modify the content and pages accordingly.
3. Load Time
It is quite normal that websites that take a lot of time will be left by a lot of visitors and this impacts the bounce rate. Now one wants to see a page loading..loading and loading on their screen so it is very important that the site is designed and developed in such a way that it quickly loads. One can take the help of a web development company to ensure this. What these guys do is host your website on a modern CMS and remove all the outdated unnecessary plugins and install new ones which increases the loading speed of the website. An improved website loading speed helps you build a strong organic profile as well as befit your website visitors.
4. Wisely Select your Call-to-action (CTA)
Choosing the correct CTA for your website could be very critical in increasing the average time spent. It is important to generate traffic to your website through content and sales-related offers and this can be achieved through adding CTAs (Call to Action) to important pages and blogs. One must encourage the visitors rather than forcing them to click on something. Pop-ups are something that turns them off which leads them to leave the site. Placing a CTA at the end of a blog will help them decide whether they would like to engage with your brand or not and this will help you convert them into customers as it will give them an impression that something is not forcefully run down their throat.
5. Easy Simple Navigation
People love simple easy things, they are not a fan of things that take the hell out of them and especially when they are on a website. An easily navigable website is bound to increase the average time as it will be very simple for visitors to navigate your website and discover new things. Websites that are very complex to navigate or even in their appearance will usually not be the preferred choice of the visitors. Easy-to-follow directions will allow customers to effortlessly go through the process of viewing and purchasing. Moreover, a carefully curated website with well-placed drop-down menus, easily accessible social media links, and categorized sections will give a user-friendly experience to the visitors and in all scenarios, they will end up spending a lot of time on your website.
Summing it Up!
Getting on board with iBrandOx, they guarantee to make sure that the design they create for your website has all the potential to retain customers on the screen. After going through all of the aforementioned points, you now have the idea of what it takes to keep the visitors engaged and iBrandOx with its devised methodologies eventually makes them spend a lot of time on your web page. Apart from these points, one must also keep in mind that your website design, interface, and mobile-friendly also contribute to the time people spend on your website.