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Relation Between SEO and Content Marketing

seo marketing company in Gurgaon
How is SEO related to Content Marketing? Some people think that SEO and Content Marketing are two separate aspects but in reality they both are integrated with each other. Both SEO and Content marketing overlap yet they are different from each other. SEO has a narrow and technical approach in comparison to content marketing that has a broader and more holistic approach.

Both SEO and content marketing go hand in hand when it comes to developing a website. iBrandox, a SEO company in Gurgaon/ Delhi NCR understands their relation and remarks that while SEO is the demand maker, content marketing is the one that fulfills those demands. When optimizing a website for search engines, content forms the basis of the entire process. You need words, articles, keywords and so much other content to fulfill the requirements of optimization process.

While optimizing a website for search engine, you need to input some keywords. It is through content marketing that these keywords are provided to be placed at the right position. SEO demands fresh content which can be achieved through effective content marketing. For a good SEO you need consistent output of content. Content marketing is an ongoing process it is not that you do it once and then stop it. You have to keep the process continuously going as for a good SEO site, it is important to feed it continuously with fresh and quality content. To perform this for you, check out the best SEO company in Gurgaon/ Delhi NCR.