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Know Why Is It Important To Optimise Your Url?


Have you ever wondered about the significance of having a URL for your website?

Just as you have an address for your home or office, so do websites need to have URLs to make them more recognizable to browsers and servers and be easily found.

URL means uniform resource locator that indicates the location of a website on a computer network and the means to retrieve it from the computer network.

When it comes to ranking websites, URL’s by themselves however do not create a major impact. But if they are optimized and made search engine friendly, then they can ensure that your website is easily found by your target audience.

Now, what is URL optimization?

It is referred to as a technique, one of the major steps in SEO of a website, which fine-tunes the structure of the URL of a website/blog in a way that makes it easy to be located quickly and also understood by and accessible to the users as well as search engine crawlers. As a result, such URLs will appear on relevant searches in the search engines, and also find related searches in search engines.

How Url Optimisation Helps?

By optimizing your URL, you can

  • Make your website easier to navigate and browse. Optimizing the URL will allow search engine crawlers to fuse connections between pages, thereby making the process of transition from one page of a website to another page, a smooth and hassle-free experience. Furthermore, it will also encourage users to spend more time on the website. The more time they spend and the more pages they click through will eventually improve the SEO process.
  • Make it more search engine friendly which will positively impact the ranking of your website in search results. It is important to have a URL with a good structure and meaningful keywords because search engines are particular about them. They help them deliver search results that matter to the users and ensure a flawless and smooth user experience. Apart from greatly increasing the website's search visibility they also help fuel more quality backlinks from high-quality websites which in turn will significantly influence the website’s ranking position.
  • Make it more viable for a delightful user experience. An easily understood and short URL will help both the users and search engines. And also make them understand what the URL is all about, what’s inside the URL, and what the website’s landing page is all about. This will make the whole purpose of navigation through the website a meaningful experience while at the same time, allowing users to backtrack their steps from the home page to the existing page, effortlessly.
  • Make it more useful and beneficial as an identity source. Properly optimized and well-written URL will function as an effective page title which when copied and pasted in other outlets like forums, blogs, social media networks, etc, as links, will give the users a precise idea about its location, its utility significance, and what it has to offer. On the other hand, an un-optimized and improper URL will put off potential users, discourage them from clicking it, and move onto other websites.

Attract more opportunities. A well-optimized URL will be able to lure more users into its fold while also spreading a good word about its relevance, among other people. This in turn will build up a good profile and earn for you a healthy reputation, thereby helping garner more quality opportunities that will bring in quality business that matters.

URL optimization will be beneficial and ultimately work only if they

  • Are structured in a way that makes them appealing to both the users as well as search engines.
  • Have a domain name inclusive of a good mix of words and characters that is short, readable, and pleasant.
  • Come with an SSL certificate that will let the users know that the website is safe and secure enough to be used and browsed.

A strong and well-optimized URL will not only make it easier to be discovered, but will also make it a vital cog of your online strategy, improve your brand’s value and make it more awareness among people, and finally, help you earn more business that brings in increased revenues.


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