The Difference between a Branding Agency and an Ad Agency

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Marketing, advertising and branding are closely linked concepts and people often confuse between them. Though they all have the customer in mind, they function separately and are composed of different things. Read on to find out more.

Branding can be considered to be a strategy and advertising as a tactic. The advertising convinces people to be wowed, and to buy into the product or service while branding is a long term process of making people emotionally connected to the company and its products. Loyalty is a big factor to be considered while discussing branding.

The advertising agency will focus its efforts in convincing the customer that the product in question is the best there is, the best there was and the best there ever will be. They use creativity, content and persuasion, blending the three to make an irresistible offer to the potential customer. The job of an advert agency is to grab eyeballs in a bid to attract customers and they use mediums like television, banners and hoardings, to name a few. They are a necessary factor for a company, but branding is a different cup of tea.

The branding company looks at the job in a holistic manner, and they use strategies to make an indelible impression on the concerned company’s business both externally and internally. The recommendations of a branding company affect the business culture of the company. Branding done the right way addresses the call to action that the advertisement emphasizes on. Branding makes people buy into the business in an emotional manner.

iBrandox is considered to be the best of the branding company in Gurgaon and they work in tandem with businesses over a long period of time, shaping strategy for a better grasp of the marketplace.