Online marketing is completely a different process than offline marketing and with the advent of current times; the online mode of advertising really does make more sense. Here are the differences between these two modes.
If and that is a big IF, you are a major player, it makes sense to market your products and services offline. There are options like print media, the television, and major global sporting events like the World Cup in soccer where you can strut your stuff. Needless to say, this mode of advertising is very costly and only the top companies in the world can afford to make themselves seen and heard through offline marketing and advertising. For lesser players, there are options like the classifieds in widely read newspapers and popular magazines regarding the particular sector. And offline marketing requires marketing and advertising strategies which change frequently, needing competent, professional marketing executives to map out strategy and brainstorming sessions for the best commercial ideas.
Online advertising is a different ball game. With millions of people on the internet, 24 hours a day, it is a vast audience who become potential customers when advertisements are sent out online on websites and on Google. Google receives an average of 3.5 billion searches per day which translates to 1.2 trillion searches per year worldwide. It makes sense to start off small and grow your campaign as more customers respond to you. Other than Google, there are popular sites like Twitter, Facebook and LinkedIn, which are ideal places to launch online ad campaigns. It can be cheap, or expensive, depending on the budget and this makes it an attractive option.
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