There are no established rules for SEO marketing
but seasoned marketers at creative advertising agencies in Gurgaon consistently use certain strategies to increase the likelihood of high ranking. Knowing about these will help you to drive results instead of continuous experimentation. Some of these proven strategies to use in 2017 are the following.Mobile Optimization
When it comes to web browsing, most people prefer to use mobile phones. In 20016 Google launched a mobile-first index
which means they will use the website's mobile version as the primary index for the search engines to crawl. As such, marketers these days also use a mobile-first strategy.Building Links Intentionally
For years, links have remained the crucial driver for high ranking and even Google recognizes them among their top three factors to consider. Even studies related to various ranking factors have confirmed the same. Intentional link building is in more so than ever before but one has to make the content competitive and relevant as well.Voice Search Optimization
More and more people are searching for things with their voices and this trend has been on the rise since 2008. For this reason, marketers today optimize content to facilitate voice search and this trend is quite hot in 2017.Rich Answer Optimization
In 2015, the display of Rich Answers was there for 20% of queries and this is going to go up in 2017. When one wants the content to become visible to searchers for industry-related common questions intentional optimization for the queries is important. Explicit asking of questions within the content with direct answers and backup in-depth info through the creation of Q&A pages and the use of lists is the common strategy to use in 2017.Use of Short URLs
The use of keyword-relevant, descriptive URLs is a proven optimization strategy but sometimes, short URLs might lead to high rankings. There is no set number to use Google indicates that it will not give credit beyond the first 5 words. A good marketing strategy will be the use of primary keywords within a few words.
The team iBrandox
is part of the top creative advertising agency Gurgaon
ready to take your SEO strategies to the next level in 2017.