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What is Black Hat and White SEO?

seo marketing company in Gurgaon
Search engine optimization has always been an integral aspect of online marketing. This is why there are many website owners who are seeking for better SEO strategies that would help them to make the most from their business. And when talking about optimization strategies one can seldom forget to mention Black Hat and White Hat SEO, as they are two of the most prominent strategies that have always been in news. But, what are the fundamentals of these strategies and why do first page SEO in Gurgaon prefer to use White Hat rather than Black Hat? The answer to these questions lies only here.

Brief Explanation about Black Hat and White Hat SEO
White Hat can be considered as a friend of search engines, whereas Black Hat is known to be their foe. The reason behind this is that the benefits that are obtained by the top SEO agency in Gurgaon like iBrandox with the help of White Hat optimization technique are 100% result driven and is achieved by abiding under the rules of search engines. In fact the hard work and efforts that are utilized while using this technique gives durable ways to have long lasting ranks.

However, Black Hat is just the opposite where professionals trick the search engine using malpractices, and gain quick results. But unfortunately these results do not last long, and even create a bad reputation for the company; this is why companies that are result oriented SEO in Gurgaon always tend to stay away from this technique.

iBrandox.com is one such company that swears by the use of White Hat SEO techniques and thus is ranked amongst the top SEO company in Gurgaon.