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What is Search Engine Looking For?

seo marketing company in Gurgaon
We all must have come across the word SEO quite often now. SEO is search engine optimization which helps in listing your site on a search engines results page. Even if you are a small business owner in Delhi or a large entrepreneur operating from Delhi to rest of the world, you need to partner with a SEO marketing company in Delhi that will fulfill your SEO needs. Search engines do their job perfectly by directing users to websites with the most suitable content according to what the user is looking for. So what is the search engine looking for?
  • Content: The text on the page, the theme given to the website, titles and their descriptions are all relevant to the search engine when it works for you to give you the best results according to the text typed by you.
  • Performance : How well the site works is another parameter that a search engine analyses. Is the site running fast? Is it working properly? The answers to these questions determine the performance of the site and hence the visibility on the search engine.
  • Link Ups: Is your site having adequate links with other authority sites? Are other sites using your website as a reference link?
  • Navigation: A tough to navigate site will gain less popularity as compared to a user friendly site. Appearance of the site, safe for navigation and lower bounce rates are some other aspects.
iBrandox, a SEO marketing company in Delhi ensures that search engine top lists your site by getting what it looks for.