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What is Email Marketing and How it Works?

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With the advent of internet, organizations big and small have come to realize the importance of email marketing. However, not every company understands how to use this potent tool for sales, advertising, branding and sharing information, all at the same time. As a result, most of the email marketing campaigns end up in the trash boxes of their customer’s emails and goes completely unnoticed. Here, find out more about what email marketing is and why and how you should design email marketing campaigns before sharing it with the customers.

Email Marketing Explained
Simply put, email marketing is direct way of marketing, wherein electronic mailers are used for communicating fundraising or commercial messages to targeted customers. Thus, the entire purpose of email marketing is to share emails that help organizations enhance their relationships with their customers and encourage loyalty and increased business. In fact, if designed appropriately, email marketing can assist organizations in acquiring fresh set of customers.

Advantages of Email Marketing-Why do it?

When executed properly email marketing campaigns can help you assess your organization’s exact ROI figures. Also, email marketing is a highly effective form of marketing, other than search engine marketing, as it increases your return on investment instantly. Following are some of the other why your organization should engage in regular email marketing.

  • Allows you to connect with a huge base of customers (subscribers) who are interested in your company, products and services.
  • Helps organizations design personalized, dynamic, relevant and informative messages.
  • Businesses can automatically respond to both potential and existing customers every time they carry out a transaction or purchase a product/service.
  • Email marketing is affordable as it allows you to connect with hundreds and thousands of customers via a simple email.
  • Helps you cater to the requirements of customers who are looking to partner with you for a long-term basis.
  • Email marketing campaigns can be modified in accordance with the requirements of the customers and thus it allows an organization to keep a track of their customers’ responses.

Email Marketing - How to do it?
Given that an increased number of people now use mobile phones, tablets and smartphones for communication on regular basis, businesses can use email marketing to connect with them both easily and in a cost-effective way. So, if you are all set to engage in email marketing, then glance through some of the below mentioned tips and suggestions.

1. Get Creative: Design an innovative and attractive layout for your emails. Make sure you include eye-catching colors and images to attract your customer’s attention. You can always check with your customers whether they want the emails to be sent in HTML or text format.

2. Relevant Content: No matter what you do, make sure you are creating relevant and meaningful content for your emails. This will allow you to target the right set of customers and enhance the rate of response from your customers.

3. Offer Something: While creating your email campaigns, don’t forget to include elements and content that will encourage your customers to not only go through your emails but also participate in your campaign.

4. Timing is Important: When it comes to sending an email, be absolutely sure regarding the timing of sending it. Your email should not be delivered at night. Instead it should reach your customers during their working hours. Always, be sure regarding the timing of sending an email.

5. Copy-writing: Take all the aspects including language, format, subject line, email header, address, email signature and links into consideration at the time of copywriting the email. This will help you leave a strong impression on your customers.

6. Lead Your Customers: If you really want your customers to purchase your products and services, then instead of hyper linking the home page, lead them to the exact page where they can find more about your products and services. This will help you increase your sales and improve your profits.

To sum up, email marketing is important for all types and sizes of industries that wish to establish long term customer relationship. The organization that masters the art of using it can push their sales and profits figures and better market their brand, products and services. However, it is also important that you partner with a reputed and professional web design and development company such as iBrandox, as such companies can help you better format, create and design email campaigns that are not only effective but also successful in the long run.