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5 SEO Marketing Techniques for Brands to Upgrade Themselves


Owning a business?

Having a website?

Wanting to enhance your traffic and grow?

Would love to see your website in the top search results of Google?

Also CheckOut: Best SEO Marketing Practices

Worry not! With Search Engine Optimization (SEO), you can scale up your online presence and visibility. You might be aware of what exactly is SEO and how does it help your brand grow but what you are not aware of is that there are few techniques in SEO marketing that are proven to bring huge organic traffic to your website.

In this blog, iBrandox, the top SEO Company in Delhi discusses 5 SEO techniques for brands to upgrade themselves.

1. Enhance your Image Search: Visuals, images are something that attracts the attention of the visitor. It is very crucial for you to boost your image search in order to generate traffic to your website. SEO for image searches is not only restricted to tagging your images with all the related tags but it goes beyond this. If your site is optimized properly, then it can rank very well on the image SERPs. Image optimization provides a lot of advantages like a user-friendly experience and fast page load time. The more enhanced image search, the more the traffic, the more the traffic, higher the chances of visitors getting converted into clients.

Image Optimization is one of the best SEO techniques for you to bring traffic to your site. There are several ways through which you can enhance the image search. Selecting the right format is crucial. JPEG and PNG are the two most common types of formats used on the web and using this will increase your rankings. Creating unique images can also make you stand out from your competitors and drive visitors towards your site. Also avoiding copyright infringement will help you in retaining your ranking.

2. Remove Spammy Links: One of the key SEO techniques which brands can use to boost their reach is identifying and removing toxic links which can be hazardous for your website. Everything has two sides- good and bad. Just like backlinks help your site in ranking higher in the Google search engine, the same way negative or toxic links can pull your ranking down exactly. It is very important for brands to identify all the spammy links in order to generate traffic and be visible in the top 5-8 search results of the first page. Google is smart and has updated a new algorithm for spammy backlinks and any link to manipulate the rank of a particular webpage will be considered a violation of its guidelines. This also includes any outgoing links from your site as well.

There are a lot of possibilities to gain toxic backlinks organically but it is important to identify them.  One must be careful in the link-building process on their website as negative links can bring down your rankings drastically. There are several ways through which you will be able to know the domain authority (DR) of your website and it is one of the indicators of the possibility of your website having a toxic backlink.

3. Use Content Decay to identify pages with depleting traffic: Content Creation is a continuous process, it is quite normal that once you start creating new insightful content, the traffic from old content will start to slip. With the Click Flow tool’s special feature known as Content Decay, you can know your declining pages as well as how much traffic you’ve lost. It will give you an idea of where to invest your resources in order to bring more traffic rather than wasting your time and energy unnecessarily.

It is not a military secret that your rival brands will focus more on producing new content and Google to prioritizes new trendy content and so it becomes important for you to know which are the pages that are bringing you the traffic and which all pages have seen a sharp decline. If you don’t focus on managing the pages, it is likely that your competitor may snatch away your SERP spot.

4. Improve your overall website: Unlike the general perception, SEO ranking not only matters because of quality content with all the keywords but also because of the overall design and tools of the website along with other factors. As a brand, you need to understand that a poorly designed website is unlikely to appear in the top 5 results of search engines. Few other factors which also determine the SEO ranking of the site are its trustworthiness, page loading speed, and plugins.

A website that can run on all platforms like mobiles, tablets, and laptops is likely to show in the top 5 results. On the other hand, if your website is outdated, users are likely to bounce back to SERPs and unfortunately, you would lose a potential customer.

5. Analyze your rival’s best-performing pages: It is the best thing to know about your competitor’s SEO strategy as it will give you an idea of how they are achieving such good results and where are you lagging behind. When you analyze things that are working for your rival’s website, you can make necessary changes in your process. One effective way to do so is by identifying your competitors’ best-performing page.

Also CheckOut: On-Page SEO Marketing Techniques

By doing so, you will get an idea of their keywords, their content, a link gap, and a bunch of other things. After studying their pages, you can incorporate several changes that will help you see the desired results.

Now that you are aware of these amazing SEO techniques that can help your brand upgrade, we hope, you utilize these techniques for the growth of your business.

Also CheckOut: Off-Page SEO Marketing Techniques


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