One of the most unpalatable truths of digital marketing is that if your business is not among the first 10 spots on Google, you might as well pack up and go. Researches and polls by many entities have proved that 75% of people never go beyond the first page of Google SERPs. This is why it is so very important to rank on the first page of search engines. To achieve this, SEO or Search Engine Optimization is carried out. Like with any other emerging technology, the best SEO practices change from year to year, so here they are for 2021;
- Content has to be Aligned with User Search Intent: Search intent is also known as user intent and understanding as well as satisfying user intent is the most important task that Google has. If you have to rank your business on the first page of Google, the web content needs to align with the user intent. There are 4 different kinds of search intent- Informational, Navigational, Commercial, and Transactional and A SEO best practice is to keep search intent in perspective when fashioning content for the website.
- Convincing Title Tag as well as Compelling Meta Description: The meta description and title tag are the two most important meta tags on the page. The title tags happen to be headlines that are clickable which come up in search results and are a critical SEO component. When creating title tags, the target keywords have to be included, the title has to match the search intent, keyword stuffing has to be avoided and it should be descriptive as well as concise. And, for meta descriptions, they should be unique for every page, they have to be action-oriented, target keywords should be included and finally, they should match the search intent.
- Images have to be Optimized: Images have a huge role to play in the improvement of the user experience for the visitors to your site. A good deal of time and attention needs to be given to optimizing the images on the site. It is also an SEO best practice and images can be optimized by choosing the best file format, compressing the images, providing the Alt Text for images, and finally, lazy loading the images.
- Make use of Internal linking: Internal links are extremely important, establishing a hierarchy of information for the website in question and assisting Google to have a deep understanding of the page’s content. If used in the right manner, internal links will be able to boost the ranking of the website quite significantly. One important SEO best practice for 2021 is the addition of internal links culled from other top-ranking pages on the site to those pages that require a little boost.
- Improvement in User Experience: Google keeps a hawk-eye on how users will behave with the content on your website. If the search rankings are to be improved, the user experience also will need to improve. Some of the SEO best practices are to use subheadings, making the content appealing in a visual manner, avoidance of popups, and proper usage of white space.
- Keywords have to be included in the URL: Many SEO practitioners tend to overlook the URL structure whereas a URL structure that is good gives both the search engines and the users a good idea of what the landing page is about. The URL structure of the site needs to be kept simple. The content should be organized so that the URL’s structure is logical and intelligible. In order to do this, try using short URLs, make them keyword-rich, and do away with any unnecessary stop words.
- Procure Authoritative Backlinks: In spite of changes to the search algorithms and the ranking system, Google looks at backlinks as a major ranking metric. Backlinks are generally considered to be a vote of confidence. If the webpage has a relatively high amount of backlinks, it will automatically boost your chance of ranking higher on SERPs. A word of caution, the backlinks need to be of high quality.
One of the topmost SEO agencies in India is iBrandox, which has helped innumerable small, medium, and big companies rank their websites on the first page of Google. With an evolving mindset and a crew that is vastly talented, they are your best bet.
You can read more useful here -
India | Gurgaon | Delhi | Noida | Mumbai | Bangalore | Jaipur | Ahmedabad | Singapore