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Real Estate SEO Tips for Improving the Performance of Your Portal


With every real estate business trying hard to capture a significant market share, finding clients can be quite the task. This is one of the major reasons why real estate firms need to tap into local markets. Here, find the best SEO tips to improve your portal’s performance and overall business.

  • SEO Audit: One of the first steps to improving your portal’s performance is to conduct an SEO audit. This will help you in optimizing your real estate portal for local searches. In fact, if you think that your website isn’t ranked higher for local searches or if you are unable to drive traffic and generate higher leads through your real estate site then you must focus on areas such as the page structure, website structure, content, links, keywords, visual elements, site loading speed, and mobile-friendliness to improve your portal’s performance.
  • Website Optimization: Another local SEO strategy for improving your real estate website’s performance is to optimize your website to enhance your visibility on local results. This means you will have to conduct keyword research & analysis and include SEO-friendly links as well as Meta tags and descriptions to improve your real estate website’s rankings. In addition to the above, you must also mobile-optimize your site to make it easier for people to find and connect with you while on the go. Right from building a mobile responsive website to increasing the hosting speed and site navigation, you must take adequate steps to improve your local search visibility.
  • Improve Your Site’s Presence on Google: In order to find more and more local clients for your real estate business, you must get it listed in Google Maps, and Google My Business. When your website’s authority, content, and age match high standards set by Google, then it will appear on top local searches on Google.
  • Use the Address in your header tag and body: Be sure to include street address, city, and zip code as a part of your real estate listing SEO strategy. This will draw attention to the listing and make it easier for search engines.
  • Promote Listings on your Real Estate Website and Blog: If you have a blog, that can also be a great way to keep visitors up to date on new listings. Do not put excessive promoters and losing customers at risk, but adding some new qualities will make you think your readers may be interested in a post below that could possibly entice some new customers.
  • Optimize your Images: Images are some of the most important parts of real estate listings. They want potential buyers to contact you and can give the property a better meaning than text alone. But even though they can work wonders with human visitors to your site, search engines cannot process visual content.

If you require real estate SEO services in Delhi, then connect with leading real estate SEO solutions providing companies such as iBrandox.


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