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The Impact of Local SEO on your Business


The impact of local SEO on your business will be tremendous and will enable your business to cater to new markets and grow. SEO is more important today than investing in any other form of business. We at iBrandox are saying this because the future has arrived. Everything is going online, and so are all businesses. We don’t need to tell you this, we are sure you are watching it for yourself, everything is online now. Buying, selling, entertainment, socializing, and even work and education are all online.

What will local SEO do for your business during COVID-19 times?

During COVID-19 times and after that, things will remain online now, and what was once online never goes back to being offline again. So after Covid19 times also, the online market would only get stronger, not weaker. Also, the entire purpose of online is because it offers so many more advantages and reduces the many risks associated with the business. Technically in the online world with your online business infrastructure, you do not suffer many of the same risks that you do with physical infrastructure, and neither the costs.

Many business modules are set up differently nowadays, they are designed only for online business activities, and consumers seem to appreciate the services they offer online. The evidence to support this is the fact that such businesses are growing and doing well. The situation today due to COVID-19 has caused many small and medium-sized businesses to suffer greatly. While online businesses have benefited greatly because all consumers and customers have been pushed online.

Also CheckOut: Check out the top reasons for boosting your SEO during COVID-19

Consumers were not really given a choice, they had to go online to find the things they required because physical facilities were shut/locked down. All these changes were forced upon the world and everyone, and they changed the way business was conducted. There is an entire philosophy about the survival of the most adaptable. Science supports the theory of not only survival of the fittest but also the survival of the most adaptable. With COVID-19, the business world had to change overnight. Naturally, there were those whom we were able to transition easily, and there were those who were still wondering how to.

Why does my business require local SEO?

The answer to this question is that your business requires local SEO, because now online is the way to do business. Unfortunately, we do not want to be the bearers of bad news, but the current market situation does not seem to be a temporary problem. Some businesses have now started making some serious investments in SEO and online services. This is primarily because of a realization first, a realization, and an acceptance of the reality of the situation. For a small business owner, such a situation is a panicky situation. If you’re in such a situation, we at iBrandox hope that this information will help you decide.

At this point in time, there are countless businesses around India, that are paying high rents, and unable to sustain high rents and other infrastructure costs. The previous business feasibility model doesn’t make sense anymore. Small businesses are at a critical crossroads of what to do, it’s a matter of survival now for many. Some feel the way to go is to wait, and let this COVID-19 situation blow over. However, this COVID-19 situation has been going on since the end of 2019. Businesses are finding the constant disruptions to their customer flow a serious problem now.

Also CheckOut: What is Local SEO and Why Local SEO Marketing is Important?

Those businesses who know how to transition to an online module are now seriously making the investment. There is no other choice, many serious businesses have already made changes to their operational module. These changes have enabled them to start generating revenue again. After this point, they gradually adopted the new methods of doing business online as permanent changes in a post-COVID-19 world. Those who made the necessary changes online started doing the necessary SEO for their business.

Local SEO and working with Google

If you are a business owner and have little or no idea about SEO (search engine optimization) and how it works, then we will share some information that you need to know. Online work is heavily dependent on search engines such as Google, and Google has rules. It has lots of rules, regulations, and requirements and they’re serious about them. The reason for all these numerous rules and regulations is to ensure that the end ‘user’ has a good experience with Google. There are many criteria that websites need to meet before Google decides to rank/index them, to be displayed to ‘users’.

Since Google has extremely high values associated with ‘’consumer experience’’, they push those values onto all small and any users of the internet. As a result, they ensure that with all those many rules and regulations, they maintain the law of the internet. If a website meets all the quality criteria, reputation criteria, information criteria, and many other criteria that Google has they will rank that website and display it to their ‘visitors’. Now, the question of professional services arises, and whether you should or should not consider professional SEO services.

Also check out: Why Do You Need Google Local Business Listing?

We at iBrandox do not ‘think’ you should hire professional services, we ‘‘Know’’ you should hire professional services. We will tell you why also. No matter how good you are at what you do/your craft, you cannot be equally good at SEO, because it is not your craft. The only businesses that can confidently do their own marketing are digital marketing firms. The reason is that it is their specialization/craft, and they possess practical knowledge and hands-on experience. Additionally, that is what they do for themselves and others all day, every day.

Local SEO is important for business survival today

There is really no option other than professional local SEO services for anyone/business because it is only the professionals who know how to get the desired results. Additionally, there are various Google rules that even as a customer you will need to learn and accept. One of these rules of SEO (search engine optimization) is the associated time factor. Google takes time to watch a website and the consistency of information posted on that website. This tells Google that the website is being actively monitored and hence after a while Google is convinced that the website is reliable to display to its ‘visitors’. Google takes ‘’consumer experience, and consumer satisfaction’’ very seriously.

For reasons such as these Google will itself put a website on observation, and will not immediately display a website. As a result, no matter who it is will need to follow the rules of Google, and there is no other way to manipulate the system. These are all automated systems and now AI (Artificial intelligence) controls Google, which is completely beyond the individual control of any person. Hence, a professional knows what to do and how to do it, he/she in other words knows how to work with Google and encourage Google to rank your website. Your cooperation matters in enabling the SEO provider to deliver better services to you.

Also check out: How to Optimize Google My Business Listing.


We hope you find this information helpful in shedding some light on the world of SEO and digital marketing etc. There are many services that we ‘iBrandox’ do offer on a professional level related to local SEO for businesses, local SEO for small businesses, es and ‘any and all business's actually. The requirements of Google and the internet are now a way of doing things that people will gradually get accustomed to working with, as no one has a choice. We look forward to receiving your questions and suggestions if you have and wish to share them with us. We answer our emails within 24 working hours.


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