A FMCG company will have lots of perishable goods on its virtual shelves. It is important for an FMCG company to have an effective website that acts as a complement to their physical sales team. Here are the key features of a good FMCG website.
In today’s day and age, a huge percentage, nearly 55% of web traffic comes from mobile phones and tablets. Hence the FMCG website needs to be mobile responsive to get this 50% of online traffic. Designing with mobile responsiveness will enable the website to interact with visitors who are on the move.
The shopping cart is an integral part of the FMCG company website. This is where the end customers will store their purchases while they browse for stuff. A flexible cart allows both the guest user and the registered user to checkout effectively. There should be a guest user profile that one time visitors on the website can utilize without spending long minutes in getting registered.
Payment Gateway Integrations
A good FMCG website will give you an option of integrating with different payment gateways and will not limit your choices to a select few.
A robust order management panel simplifies the task of merchants. One can get detailed information regarding buyer cancellation/ refunds/COD order verification/ exchange/order status update and much more. This panel helps the merchant to manage his order fulfillment and oversee the completion of the order.
This is one of the most important features of a FMCG website. Security ensures that no crucial data like credit card information is saved and for all prepaid shipments the checkout is carried out through a secure payment gateway. Here the passwords are not readable and are hashed, and all the web pages are protected by SSL technology. Care should be taken such that the servers are secured and protected by the usage of state of the art services.
As you get increasing amounts of traffic, your hosting infrastructure should be able to scale. A high latency will lead to drops in transaction rates and lead to losses. CDN is required to improve the website performance and to manage the products online. CDN also provides great uptime and ensures that the website is available readily everywhere and at all times.
iBrandox is a website designing company in Delhi NCR, Gurgaon India, that has extensive experience in building websites for FMCG companies. Engage us to give your business a fillip.
- You can manage unlimited products & categories
- Add customized tools to enhance user-experience
- Flexible payment gateway options
- User-friendly store management software
- Marketing tools to promote online store
Visit our digital studio at Gurgaon and let’s sip a ‘Cup of Chai’ together at our Gurgaon Digital Studio to discuss your E-commerce Business Plan.
- Marketing Promotion
- Inventory Management
- Reviews Management
- Shopping Cart
- Images/Product Uploader
- Customer Dashboard
- Customized home page
- Product Management
- Payment Gateway Integration
- Live Chat
- Customer Management
- Content Management
- Product Management
- Category Management
- Reports & Statistics Module
- Order Processing Module
- Easy Navigation Modules
- Search Management
- Discount Management