Website Development for the Healthcare Industry
Consider the following when thinking about designing website for a healthcare company
- 95% of healthcare marketing executives believe that the company website was the primary driver for business
- 52% of customers search for medical provider online before they engage with hospitals.
- 81% of customers are not happy with the level of service.
This information tells us that the website of the healthcare provider should be up to the mark, engaging and fruitful for the customer or patient. Read on to find out the top web design principles that healthcare companies should follow in their website design.
Data visualization should be included in the design of the website. Complex information should be shown to users in an easily digestible manner so that they can make sense of it without assistance. This can be accomplished with beautiful and intuitive design that helps users reach their health objectives.
Providing actionable insights
In order to become patient centric, there needs to be a shift in the medical paradigm. Healthcare website designing should have space for emotion. This requires understanding that patients do not use the same medical jargon as doctors and medical staff. The digital interface needs to recognize this and be laid out in such a manner that it becomes very easy and comprehensible to users who are common people.
Mobile friendly websites
Given the fact that 52% of web surfing occurs through mobile devices, healthcare companies will do well to include mobile responsive website designing in their plans. Google deprioritizes websites that are not mobile friendly and if the website is not mobile friendly, it loses out to the competition. As a healthcare institution, you would want to enable visitors to the website a great digital experience.
Simple Navigational Structure
When designing the structure of the website, we spend a lot of time on the creation of simple and intuitive site taxonomy. This is also known as the navigational structure and is the art of organizing the entire page such that it makes sense to the customer. The entire website is organized in such a way that a user can grasp easily how the site is structured. Thus they can seek out important medical information without having to rely on other people.
A video is easier to digest than blocks of clunky text. People will appreciate your efforts to include video in the website, and it will help in garnering conversions.
Call To Action
CTA’s are buttons placed across the website that guide and encourage your visitors to do the desired action. For example “find us”, “contact us”, “Download recipe”, ‘Buy now” are CTA’s that will help to convert visitors to your food and beverage website.
Without clear organizational structure and simple navigation, users will be lost in the website. Hence getting these two elements right is a must for any healthcare provider.
iBrandox is a website designing company in Delhi NCR and Gurgaon India, that designs website for healthcare providers, take advantage of our experience to craft a website that does the job for you.
1. You can manage unlimited products & categories
2. Add customized tools to enhance user-experience
3. Flexible payment gateway options
4. User-friendly store management software
4. Marketing tools to promote online store
Visit our digital studio at Gurgaon and let’s sip a ‘Cup of Chai’ together at our Gurgaon Digital Studio to discuss your E-commerce Business Plan.