What makes a banking or financial website great? Here are some tried and tested ways of ensuring that your company’s website ends up looking and functioning great. Here are the key features of a great banking and financial website.
Home Page - Prominent links to pages
People do not visit their institution’s website to while away the time. They visit to get things done quickly and hence you must conduct research on what the top pages or links are and feature them in a prominent manner. For banking institutions these may be online banking login, Branch and ATM locations, contact page and rates.
Intuitive site navigation
Most people will go to the website, log in to their account, complete work and leave. While this is efficient for them, it is difficult for financial marketers. You need to create an intuitive site navigation structure so that visitors can explore other pages and features of the website. Effective sites will utilize mega menus to drive people to a second or third layer deep from the first click. You will also need site search, internal page navigation, and breadcrumbs to help you.
With the majority of internet traffic coming from mobile devices, responsive web design is the norm rather than the exception. You cannot afford to ignore 50% of your web traffic from mobile devices and responsive web design takes care of that.
Content management system
Your website should be built on a great Content Management System (CMS) that meets all your site’s needs. Some of the many concerns are ease of use, security, features, SEO Friendliness, 3rd party integration, analytics tracking and the ability to make content personalized for different clients. You also need to see which type of CMS (licensed or open sourced) is best for your organization.
Content is key
For a financial institution content is very important. You need to offer visitors useful information, resources and tools so that they can make better decisions with their hard earned money. Messaging options should be simple and direct and also be in a scannable form. The content should be written keeping SEO in mind especially if your institution is in a locally defined market.
Traffic coming from organic search engine results can be tremendously effective for your inbound marketing toolbox. A defined search engine strategy at the beginning of the design phase will ensure that you are selecting a SEO friendly CMS.
iBrandox is a website designing company in Delhi and Gurgaon India, that has successfully designed websites for banks and financial institutions. Contact us to have help in designing websites for financial institutions with expertise and ease.
- You can manage unlimited products & categories
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Visit our digital studio at Gurgaon and let’s sip a ‘Cup of Chai’ together at our Gurgaon Digital Studio to discuss your E-commerce Business Plan.
- Marketing Promotion
- Inventory Management
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- Shopping Cart
- Images/Product Uploader
- Customer Dashboard
- Customized home page
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- Live Chat
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- Reports & Statistics Module
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- Discount Management