In today’s world if you have a nonprofit organization, it is vital to have a website for it. Here in this blog we discuss the essential features for a website for NGO. The website must understand its audience, provide an engaging experience, deliver the right content and insert the appropriate calls to action.
Every Pixel counts
When you take a look at leading websites, one thing that immediately strikes you is the profusion of pictures. This is because pictures say a lot more than mere words. In your NGO website include pictures that are relevant and which have been shot professionally. The goal of an NGO is to convert casual visitors to supporters and into donors ultimately. Your pictures must tell the story of your NGO and educate visitor to the website.
Audience centric design
Your audience is at the center of everything that you do online. The design and flow of content must cater to the audience’s needs and also have to be closely tied to the organizational goals of your concern. It is quite a delicate balance and might not be easy to achieve always but a little brainstorming can go a long way in delivering results. The best websites out there consider their target audience beforehand and design in a concurrent manner.
Every time a nonprofit goes through a redesign phase, careful attention must be paid to how the brand will appear with the new design. Ask yourself if the design is evolutionary or revolutionary in nature? Careful attention must be paid towards the elements that defined the brand in the first place and it must be ensured that these elements are refined instead of redone.
Purpose of the website
As a nonprofit organization your mission is obvious. Now website audiences are remarkably fickle when it comes to attention spans. They will need a clear message within seconds of the website opening up or you lose them. Hence, ensure that the message and tagline of your organization is clearly spelt out in the opening few seconds of the website.
Content - Blog
You should include content in the form of a blog in order to convey the day to day happenings of your organization. As a nonprofit organization your role is to mobilize support for your cause and you can do so by engaging the audience in your daily functioning. Mobilize your audience with telling content on your website.
iBrandox is a website designing company in Gurgaon and Delhi NCR India, that prides itself on creating websites for NGO’s. Get in touch with us to give shape to your NGO website today.
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